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Market Research – Primary vs Secondary, Surveys

Business studies

high_school

10 questions

~20 mins

0 views0 downloads

About This Worksheet

A comprehensive Business Studies worksheet on Market Research – Primary vs secondary, surveys for high school students. Includes a variety of question types including multiple choice, short answer, and true/false questions.

Topics covered:

#business studies

#market_research

#education

Worksheet Preview

Full preview • 10 questions

Market Research – Primary vs Secondary, Surveys

Subject: Business studiesGrade: high_school

Name:

Date:

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Market Research – Primary vs Secondary, Surveys

Business Studies

Instructions: Read each question carefully and answer to the best of your ability. Use the space provided for short answer questions. For multiple choice questions, circle the correct answer.

Multiple Choice Questions

Select the correct answer for each question.

What is primary research?

AA) Research that is collected firsthand by the researcher

BB) Research that uses existing data

CC) Research that is done by third-party organizations

DD) Research that is not reliable

Which of the following is an example of secondary research?

AA) Conducting an interview with customers

BB) Analyzing sales reports

CC) Distributing a questionnaire

DD) Observing consumer behavior in stores

What is the main purpose of surveys in market research?

AA) To gather qualitative data only

BB) To understand consumer preferences and behaviors

CC) To analyze financial statements

DD) To develop new products

Which sampling technique involves selecting every nth individual from a list?

AA) Random sampling

BB) Stratified sampling

CC) Systematic sampling

DD) Cluster sampling

What is a potential disadvantage of primary research?

AA) It is often more time-consuming

BB) It provides high-quality data

CC) It is less tailored to specific needs

DD) It can be less relevant

Secondary research is typically:

AA) More expensive than primary research

BB) Easier and quicker to conduct

CC) Always less reliable than primary research

DD) Only useful for large businesses

Which type of survey collects responses through face-to-face interactions?

AA) Online survey

BB) Telephone survey

CC) Mail survey

DD) In-person survey

What is a focus group?

AA) A type of quantitative survey

BB) A small group of people discussing a product or service

CC) A way to collect numerical data

DD) A one-on-one interview method

Which of the following is a method of collecting qualitative data?

AA) Multiple choice questionnaires

BB) Open-ended interviews

CC) Statistical analysis

DD) Surveys with fixed responses

10.

What role does data analysis play in market research?

AA) It is unnecessary for primary research

BB) It helps interpret and make sense of collected data

CC) It is only relevant for secondary research

DD) It increases the costs of research

True/False Questions

Circle True or False for each statement.

Primary research is usually more cost-effective than secondary research.

TrueFalse

Surveys are primarily used to collect qualitative data.

TrueFalse

Secondary research can provide a broader context for understanding market trends.

TrueFalse

Short Answer Questions

Answer each question in the space provided.

Define primary research and provide one example.

List two advantages of using secondary research.

Describe what a survey aims to achieve in market research.

What is a sampling technique, and why is it important?

Explain how market research can influence business decisions.

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Answer Key

Multiple Choice Questions

Question 1: What is primary research?

Answer: A) Research that is collected firsthand by the researcher

Question 2: Which of the following is an example of secondary research?

Answer: B) Analyzing sales reports

Question 3: What is the main purpose of surveys in market research?

Answer: B) To understand consumer preferences and behaviors

Question 4: Which sampling technique involves selecting every nth individual from a list?

Answer: C) Systematic sampling

Question 5: What is a potential disadvantage of primary research?

Answer: A) It is often more time-consuming

Question 6: Secondary research is typically:

Answer: B) Easier and quicker to conduct

Question 7: Which type of survey collects responses through face-to-face interactions?

Answer: D) In-person survey

Question 8: What is a focus group?

Answer: B) A small group of people discussing a product or service

Question 9: Which of the following is a method of collecting qualitative data?

Answer: B) Open-ended interviews

Question 10: What role does data analysis play in market research?

Answer: B) It helps interpret and make sense of collected data

True/False Questions

Question 1: Primary research is usually more cost-effective than secondary research.

Answer: See full answer key

Question 2: Surveys are primarily used to collect qualitative data.

Answer: See full answer key

Question 3: Secondary research can provide a broader context for understanding market trends.

Answer:

Short Answer Questions

Question 1: Define primary research and provide one example.

Answer: Primary research is the collection of original data directly from sources. An example is conducting a survey or interviews with potential customers.

Question 2: List two advantages of using secondary research.

Answer: 1) It is usually less expensive than primary research. 2) It can be completed more quickly since the data is already available.

Question 3: Describe what a survey aims to achieve in market research.

Answer: A survey aims to gather specific information about consumer preferences, behaviors, and opinions to inform business decisions.

Question 4: What is a sampling technique, and why is it important?

Answer: A sampling technique is a method used to select individuals from a population for research. It is important because it determines how representative the data will be of the entire population.

Question 5: Explain how market research can influence business decisions.

Answer: Market research provides insights into consumer needs and market trends, helping businesses make informed decisions about product development, marketing strategies, and target audiences.

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Details

Created: 4/14/2025
Updated: 12/29/2025
Type: worksheet

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