Marketing Mix – Product, Price, Place, Promotion
Business studies
high_school
10 questions
~20 mins
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A comprehensive Business Studies worksheet on Marketing Mix – Product, Price, Place, Promotion for high school students. Includes a variety of question types including multiple choice, short answer, and true/false questions.
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Marketing Mix – Product, Price, Place, Promotion
Subject: Business studiesGrade: high_school
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Marketing Mix – Product, Price, Place, Promotion
Business Studies
Instructions: Please read each question carefully and respond to them. For multiple choice questions, circle the correct answer. For short answer questions, write your response in the space provided. For true/false questions, indicate whether the statement is true or false.
A
Multiple Choice Questions
Select the correct answer for each question.
1.
Which of the following is NOT one of the 4Ps of the marketing mix?
AA) Product
BB) Price
CC) Process
DD) Promotion
2.
What does 'Place' refer to in the marketing mix?
AA) Advertising
BB) Distribution channels
CC) Product features
DD) Pricing strategy
3.
Which pricing strategy involves setting a low initial price to attract customers?
AA) Price skimming
BB) Penetration pricing
CC) Competitive pricing
DD) Psychological pricing
4.
Which of the following is a promotional technique?
AA) Market research
BB) Social media marketing
CC) Inventory management
DD) Supply chain management
5.
What is the final stage of the product life cycle?
AA) Introduction
BB) Growth
CC) Maturity
DD) Decline
6.
Which pricing strategy involves setting a high price initially and then lowering it over time?
AA) Price skimming
BB) Penetration pricing
CC) Cost-plus pricing
DD) Value-based pricing
7.
What is the primary purpose of promotion in the marketing mix?
AA) To create a product
BB) To inform consumers
CC) To manage inventory
DD) To reduce costs
8.
Which of the following is an example of a product?
AA) A sales flyer
BB) A company website
CC) A smartphone
DD) A delivery truck
9.
Which of the following describes 'Place' in the context of the marketing mix?
AA) The location where sales occur
BB) The price at which a product is sold
CC) The features of a product
DD) The advertising methods used
10.
Which promotional technique is primarily focused on building customer relationships?
AA) Direct marketing
BB) Public relations
CC) Online advertising
DD) Sales promotions
B
True/False Questions
Circle True or False for each statement.
1.
The marketing mix only applies to physical products.
2.
Price is the only factor that influences consumer purchasing decisions.
3.
Promotion can include both advertising and personal selling.
C
Short Answer Questions
Answer each question in the space provided.
1.
Explain the importance of product differentiation.
2.
Name and describe one pricing strategy.
3.
What are some common distribution channels for products?
4.
Describe one method of promotion that businesses can use.
5.
What is the product life cycle, and why is it important for businesses?
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Details
- Created
- 4/14/2025
- Updated
- 12/29/2025
- Type
- worksheet