Advertising & Marketing – Persuasive techniques
Media studies
high_school
10 questions
~20 mins
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A comprehensive Media Studies worksheet on Advertising & Marketing – Persuasive techniques for high school students. Includes a variety of question types including multiple choice, short answer, and true/false questions.
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Advertising & Marketing – Persuasive techniques
Subject: Media studiesGrade: high_school
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Date:
Advertising & Marketing – Persuasive techniques
Media Studies
Instructions: Read each question carefully and provide your answers in the space provided. For multiple choice questions, circle the correct option. For short answer questions, write your response in the space provided. True/False questions should be marked with 'T' for true and 'F' for false.
A
Multiple Choice Questions
Select the correct answer for each question.
1.
Which persuasive technique appeals to emotions to encourage consumer action?
AA) Logos
BB) Pathos
CC) Ethos
DD) Kairos
2.
What is the primary goal of branding?
AA) To confuse the consumer
BB) To create a unique identity
CC) To reduce costs
DD) To increase competition
3.
Which of the following is NOT a target market segmentation method?
AA) Demographic
BB) Psychographic
CC) Geographic
DD) Random
4.
Which advertising strategy uses celebrities to promote products?
AA) Testimonials
BB) Bandwagon
CC) Endorsement
DD) Fear appeal
5.
What is a common persuasive technique that encourages consumers to buy a product by suggesting that others are doing the same?
AA) Scarcity
BB) Bandwagon
CC) Authority
DD) Comparison
6.
Which type of advertisement focuses on the benefits of a product rather than the product itself?
AA) Informative
BB) Product-focused
CC) Benefit-focused
DD) Comparative
7.
What does the term 'call to action' refer to in advertising?
AA) The price of a product
BB) A request for consumer response
CC) A brand slogan
DD) A product feature
8.
What is the primary purpose of market research?
AA) To create advertisements
BB) To understand consumer needs
CC) To design products
DD) To manage finances
9.
Which of the following best describes 'influencer marketing'?
AA) Marketing through traditional media
BB) Using influential people to promote products
CC) Selling directly to consumers
DD) Advertising through social media only
10.
What does the effectiveness of an advertising campaign often depend on?
AA) The number of ads produced
BB) The clarity of the message
CC) The color of the ads
DD) The length of the campaign
B
True/False Questions
Circle True or False for each statement.
1.
Advertising is only effective when it uses high-budget productions.
2.
Brand loyalty is built solely on price.
3.
Persuasive advertising is designed to inform rather than persuade.
C
Short Answer Questions
Answer each question in the space provided.
1.
Describe the importance of understanding target markets in advertising.
2.
List three persuasive techniques commonly used in advertising.
3.
How can social media influence modern advertising strategies?
4.
Explain the role of a 'call to action' in an advertisement.
5.
What factors should be considered when analyzing the effectiveness of an advertising campaign?
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Details
- Created
- 4/14/2025
- Updated
- 12/29/2025
- Type
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