Audiences – Target audience, demographics, effects
Media studies
high_school
10 questions
~20 mins
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A comprehensive Media Studies worksheet on Audiences – Target audience, demographics, effects for high school students. Includes a variety of question types including multiple choice, short answer, and true/false questions.
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Audiences – Target audience, demographics, effects
Subject: Media studiesGrade: high_school
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Audiences – Target audience, demographics, effects
Media Studies
Instructions: Answer all questions to the best of your ability. For multiple choice questions, circle the correct option. For short answer questions, provide concise but complete responses. True/false questions should be marked as either true or false.
A
Multiple Choice Questions
Select the correct answer for each question.
1.
What is a target audience?
AA) The group of people who create media
BB) The specific group of consumers that a media product is aimed at
CC) All people who might encounter media
DD) The audience that dislikes a particular media
2.
Which demographic factor is NOT typically used in audience analysis?
AA) Age
BB) Income
CC) Favorite color
DD) Education level
3.
Which research method is commonly used to gather quantitative data about audiences?
AA) Focus groups
BB) Surveys
CC) Interviews
DD) Ethnography
4.
What does 'media effects' refer to?
AA) The physical technology of media
BB) The impact that media has on audience behavior and attitudes
CC) The cost of producing media
DD) The artistic quality of media
5.
In reception theory, what is emphasized?
AA) The creator's intention
BB) The audience's interpretation
CC) The production process
DD) The advertising strategies
6.
Which of the following is a qualitative research method?
AA) Surveys
BB) Focus groups
CC) Content analysis
DD) Experiments
7.
Which age group is most likely to use social media for news consumption?
AA) 18-24
BB) 25-34
CC) 35-44
DD) 45 and above
8.
What is the primary purpose of demographic segmentation in media?
AA) To increase production costs
BB) To create media for everyone
CC) To tailor content to specific audience groups
DD) To limit audience reach
9.
Which of the following is a potential negative effect of media consumption?
AA) Increased knowledge
BB) Social isolation
CC) Enhanced creativity
DD) Improved communication skills
10.
Which term describes the segmentation of audiences based on lifestyle and interests?
AA) Psychographic segmentation
BB) Geographic segmentation
CC) Demographic segmentation
DD) Behavioral segmentation
B
True/False Questions
Circle True or False for each statement.
1.
All media audiences are homogeneous and respond similarly to content.
2.
Quantitative research methods provide numerical data about audiences.
3.
Demographic segmentation only considers age and gender.
C
Short Answer Questions
Answer each question in the space provided.
1.
Define 'target audience' in the context of media studies.
2.
List three common demographic factors used in audience analysis.
3.
What is the significance of audience research in media production?
4.
Explain the concept of 'media effects' with an example.
5.
What role does reception theory play in understanding media audiences?
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Details
- Created
- 4/14/2025
- Updated
- 12/29/2025
- Type
- worksheet