Question 1: Define the term 'product' in the context of the marketing mix.

Answer: A product is a good or service that a business offers to satisfy customer needs or wants.

Question 2: Describe how a company might set a high price for a new luxury watch. Explain one reason why this pricing strategy could be effective.

Answer: The company could set a high price to make the watch seem exclusive and high-quality. This strategy can attract customers who want status and are willing to pay more for luxury.

Question 3: Imagine a new sports drink is being launched. Suggest two ways it could be promoted to attract young athletes.

Answer: The company could advertise on social media platforms popular with young athletes and sponsor local sports events or teams.

Question 4: Draw a simple diagram of a shop layout that makes it easy for customers to find a new line of organic snacks. Label the key areas.

Answer: A clear layout with the entrance leading to the snack aisle, highlighting the organic snacks section, and a checkout area nearby. Labels should include 'Organic Snacks' and 'Checkout'.

Question 5: Explain what is meant by 'distribution' in marketing. Provide an example of a distribution channel for a new mobile phone.

Answer: Distribution refers to how a product is delivered from the business to the customer. An example is selling the phone through online stores and physical electronics shops.

Question 6: Suggest two different methods a clothing retailer might use to promote a sale event.

Answer: They could advertise on social media and send promotional emails to their customers.

Question 7: Identify and explain one benefit of setting a competitive price for a new coffee shop.

Answer: A competitive price can attract more customers, helping the coffee shop to increase sales and build a loyal customer base.

Question 8: Sketch a basic promotional poster for a new bakery opening in town. Include the key message and any visual elements you think are important.

Answer: A visually appealing poster with the bakery’s name, opening date, special opening offers, and images of baked goods. The key message should be inviting and highlight freshness or special treats.

Question 9: How does choosing the right place (distribution channel) impact a business’s success? Give an example related to selling electronic gadgets.

Answer: Choosing the right place ensures the product is available where customers shop. For example, selling gadgets in popular electronics stores or online makes it easier for customers to buy.

Question 10: Explain why a business might use special promotions, such as discounts or buy-one-get-one-free offers, to attract customers.

Answer: Promotions can encourage customers to buy more, attract new customers, and increase sales during special periods.