Question 1: Define the term 'media' and give three examples of different types of media.

Answer: Media refers to the channels or systems of communication that transmit information to the public. Examples include television, newspapers, social media platforms, radio, and online news websites.

Question 2: Explain how social media can influence public opinion. Provide two specific examples.

Answer: Social media allows users to share opinions quickly and widely, which can shape public perceptions on various issues. For example, viral campaigns can raise awareness about social causes, while misinformation spread through social media can create false narratives or panic.

Question 3: Identify and describe two ways in which the media can bias the information it presents.

Answer: Media bias can occur through selective reporting, where certain stories are emphasized or ignored, and through framing, where the context or language used influences how an issue is perceived.

Question 4: Discuss the concept of 'fake news' and its potential impact on society.

Answer: 'Fake news' refers to false or misleading information presented as news. Its impact can include spreading misinformation, influencing elections, creating social divisions, and eroding trust in legitimate media sources.

Question 5: Describe a scenario where media literacy is important for a citizen. What skills would they need?

Answer: When reading news online about a political event, a citizen needs media literacy skills such as critical thinking, evaluating sources for credibility, and recognizing bias to discern accurate information from misinformation.

Question 6: Sketch a diagram showing the relationship between a media source, a message, and the audience. Label each part clearly.

Answer: A correct sketch would show three boxes labeled 'Media Source,' 'Message,' and 'Audience' with arrows pointing from the source to the message, and from the message to the audience, illustrating the communication process.

Question 7: Why is it important for citizens to consume media critically? Provide two reasons.

Answer: Critical consumption helps citizens avoid being misled by false or biased information and enables them to make informed decisions about societal issues.

Question 8: Explain how media can influence cultural values and perceptions of different groups in society.

Answer: Media portrays certain images, stories, and stereotypes that can reinforce or challenge cultural values, influencing how society perceives different groups, potentially leading to stereotypes or greater understanding.

Question 9: Draw a flowchart illustrating how a news story is produced, from event occurrence to public consumption.

Answer: A correct flowchart would include: Event occurs → Media gathers information → Reporters create a story → Media publishes/distributes the story → Audience consumes the news.