Question 1: Define the term 'media' and give three examples of different types of media used in the UK.

Answer: Media refers to channels of communication that transmit information to the public. Examples include television, newspapers, social media platforms, radio, and online news websites.

Question 2: Explain how social media can influence public opinion and give one example of a recent event where social media played a key role.

Answer: Social media allows users to share information quickly and widely, which can shape public opinions by spreading ideas, opinions, or misinformation. An example is the #MeToo movement, which gained momentum through social media, raising awareness about sexual harassment.

Question 3: Describe two ways in which traditional media (such as newspapers or TV) can impact society's views on political issues.

Answer: Traditional media can influence society's views by shaping public perception of politicians or policies through framing stories in a positive or negative light. It can also set the agenda by choosing which issues to highlight, affecting what the public perceives as important.

Question 4: Discuss the potential advantages of social media for young people in accessing information.

Answer: Social media provides young people with quick access to a wide range of information, allows them to connect with others and share ideas, and can support their learning and awareness of social issues.

Question 5: Identify and explain one risk associated with the use of social media in society.

Answer: One risk is the spread of misinformation or fake news, which can mislead people and influence their opinions or decisions based on false information.

Question 6: Draw a diagram to illustrate how a news story might travel from a social media platform to influencing public opinion. Label each stage clearly.

Answer: A correct sketch would show: a social media post, shares/likes/comments from users, news outlets picking up the story, and then public reactions or discussions leading to influence on opinion.

Question 7: Explain the concept of 'media bias' and give an example of how it might affect information presented to the public.

Answer: Media bias occurs when media outlets present information in a way that favors a particular perspective or agenda. For example, a newspaper might highlight negative aspects of a political candidate while minimizing positive qualities, influencing public perception.

Question 8: Describe how the media can contribute to social cohesion in the UK.

Answer: Media can promote social cohesion by sharing stories that celebrate diversity, promote understanding among different communities, and encourage collective participation in national events or causes.

Question 9: Sketch a layout for a local newspaper front page that covers a community event. Include headings, images (described verbally), and captions in your sketch.

Answer: A suitable sketch would show a large headline about the event, a prominent space for a photograph of the event (described as a community gathering with people smiling), a smaller image of a speaker or performer, and captions explaining the images. Include a section for local news and a community quote.