Question 1: Define the term 'mass media' and give two examples of different types of media.

Answer: Mass media refers to communication channels that reach large audiences, such as television, newspapers, radio, and the internet. Examples include television broadcasts and online social media platforms.

Question 2: Explain how social media can influence public opinion. Provide one positive and one negative effect.

Answer: Social media can influence public opinion by spreading information quickly and allowing people to share their views. A positive effect is increased awareness of social issues; a negative effect is the spread of misinformation or false news.

Question 3: Identify three ways media can represent different social groups and discuss one potential impact of such representations.

Answer: Media can portray social groups through stereotypes, by including diverse characters, or by underrepresenting certain groups. One impact is reinforcing stereotypes, which can influence public perceptions and attitudes.

Question 4: Describe a scenario where media literacy is important. Why is it crucial in this situation?

Answer: A scenario is when students encounter a viral news story online. Media literacy is important here to critically evaluate the source, verify facts, and avoid spreading false information.

Question 5: Sketch a poster promoting critical thinking when consuming media messages. Include at least three key messages or slogans.

Answer: A correct sketch would include a central image or symbol (such as an eye or magnifying glass) with slogans like 'Question What You See,' 'Check Your Sources,' and 'Think Before You Share.'

Question 6: List three methods used by media outlets to attract viewers or readers.

Answer: Using sensational headlines, appealing images, and engaging stories or videos.

Question 7: Discuss the role of the media in a democratic society. Why is free and independent media important?

Answer: The media informs citizens about government actions, provides a platform for debate, and holds leaders accountable. Free and independent media are essential to ensure diverse perspectives are heard and to prevent censorship.

Question 8: Identify and explain two ways individuals can critically evaluate media content.

Answer: Individuals can check the credibility of sources and compare information across multiple outlets to identify bias or falsehoods.

Question 9: Draw a concept map illustrating the relationship between media, society, and individual influence. Label key connections.

Answer: A correct concept map would show 'Media' connected to 'Society' and 'Individuals' with arrows indicating influence, feedback, and the spread of information. Labels might include 'shapes perceptions,' 'shapes opinions,' and 'reflects society.'