Question 1: Define the term 'mass media' and give two examples of different types of media.

Answer: Mass media refers to various channels of communication that reach large audiences, such as television, radio, newspapers, and the internet.

Question 2: Explain how social media platforms can influence public opinion. Provide one positive and one negative aspect.

Answer: Social media platforms can influence public opinion by spreading information quickly and enabling users to share their views. A positive aspect is increased awareness and engagement; a negative aspect is the spread of misinformation.

Question 3: Describe how advertisements in the media can affect consumers’ choices. Use specific language related to media influence.

Answer: Advertisements can influence consumers’ choices by appealing to their emotions, creating a desire for products, and using persuasive techniques such as celebrity endorsements or appealing visuals to sway opinions.

Question 4: Identify three ways in which media can reinforce stereotypes in society.

Answer: Media can reinforce stereotypes through the portrayal of certain groups in limited roles, using language or images that perpetuate biases, and consistently showing certain behaviours or characteristics associated with specific groups.

Question 5: Discuss the role of the media in shaping cultural norms. Provide an example to support your answer.

Answer: Media plays a significant role in shaping cultural norms by depicting acceptable behaviours, fashion, and values. For example, portrayals of gender roles in television shows can influence societal expectations about gender behaviour.

Question 6: List three responsibilities that media outlets have towards society.

Answer: Media outlets have a responsibility to provide accurate information, avoid spreading false information, and promote fair and balanced reporting.

Question 7: Draw a simple diagram showing how a news story might travel from a reporter to the public via different media channels. Label each stage clearly.

Answer: The diagram should show a reporter collecting news, then the story being published via newspapers, broadcast on TV/radio, and shared on social media platforms, with arrows indicating the flow of information.

Question 8: Reflect on a recent media story you heard or saw. How might this story influence public opinion or behaviour? Write your answer in 4-6 sentences.

Answer: Students should describe a specific story, analyze how it could affect perceptions or actions, such as encouraging people to take action or change their opinions, and consider the potential impact on society.

Question 9: Identify and explain two ways in which media literacy can help individuals make informed choices.

Answer: Media literacy helps individuals analyze and evaluate media messages critically, enabling them to identify bias or misinformation and make informed decisions about what to believe or share.