Question 1: Define the term 'media' and give two examples of different types of media.

Answer: Media refers to various channels through which information, entertainment, and news are communicated to the public. Examples include television and social media platforms.

Question 2: Explain how social media can influence public opinion. Provide one positive and one negative effect.

Answer: Social media can influence public opinion by allowing rapid sharing of ideas and information, shaping people's views quickly. A positive effect is increased awareness of social issues; a negative effect is the spread of misinformation or fake news.

Question 3: Identify three ways in which traditional media (e.g., newspapers, TV) differs from digital media (e.g., social media, blogs).

Answer: Traditional media often involves professional production and is usually regulated, whereas digital media allows user-generated content and is less regulated. Traditional media tends to be more centralized, while digital media offers more personalized and interactive content. Additionally, traditional media has fixed publishing schedules, unlike digital media which updates constantly.

Question 4: Discuss why it is important for individuals to critically evaluate media messages. Include two reasons.

Answer: Critically evaluating media messages helps individuals avoid being misled or manipulated. It also enables people to distinguish between factual information and opinion or propaganda, promoting informed decision-making.

Question 5: Describe a scenario where media might influence someone's perception of a social issue.

Answer: For example, if a news outlet repeatedly reports on a particular social issue with sensational headlines, it might cause viewers to believe the problem is more widespread or severe than it actually is, influencing their opinions and reactions.

Question 6: Draw a simple diagram showing the flow of information from a media source to the public, including at least two steps or components.

Answer: A correct sketch would show a media source (e.g., TV station or social media platform), an intermediary step (e.g., a news report or post), and the audience (public). The diagram should depict arrows indicating the flow of information.

Question 7: List two ways in which media can reinforce stereotypes or social biases.

Answer: Media can reinforce stereotypes by repeatedly portraying certain groups in a negative or limited way. It can also reinforce social biases by only highlighting certain perspectives, ignoring others, and thus shaping viewers' perceptions unfairly.

Question 8: Explain what is meant by 'media literacy' and why it is a crucial skill in modern society.

Answer: Media literacy is the ability to critically analyze and evaluate media content. It is important because it helps individuals identify bias, misinformation, and understand the purpose behind media messages, leading to more informed and responsible consumption.

Question 9: Sketch a poster promoting responsible media use among teenagers. Include a slogan and key message in your design.

Answer: A suitable sketch would feature a bold slogan such as 'Think Before You Click' or 'Stay Smart, Stay Safe online.' The poster should include visual elements like a person reading critically or using media responsibly, along with brief key messages like 'Verify facts' or 'Avoid spreading rumors.'