Question 1: Identify one exaggeration in the advertisement and explain why it is misleading.

Answer: The claim that the cream can eliminate all signs of ageing within seven days is an exaggeration because such results are unlikely to be scientifically proven or achievable in such a short period.

Question 2: What persuasive technique is used when the advert claims the product is suitable for 'all skin types' without evidence?

Answer: This is an example of bandwagon or universalisation, aiming to persuade everyone by suggesting the claim applies universally, despite lacking supporting evidence.

Question 3: List two language techniques used in the advertisement that aim to persuade consumers.

Answer: Vivid imagery and persuasive language such as 'transform' and 'rejuvenated' are used to appeal emotionally and persuade consumers.

Question 4: Does the advertisement provide scientific evidence to support its claims? Explain your answer.

Answer: No, the advertisement does not provide scientific evidence; it mentions studies are absent, making the claims unsubstantiated.

Question 5: Find the phrase in the passage that demonstrates the use of absolute language. Why is this problematic?

Answer: The phrase 'eliminate all signs of ageing' demonstrates absolute language, which is problematic because it exaggerates the product’s effectiveness and cannot be proven.

Question 6: Identify and explain the purpose of the phrase 'scientific studies supporting such rapid results are conspicuously absent'.

Answer: The phrase highlights a lack of evidence, aiming to undermine the credibility of the exaggerated claims and encourage critical evaluation.

Question 7: What is the main purpose of this passage for an advertising audience?

Answer: To encourage critical thinking about advertising claims and to develop awareness of persuasive techniques and exaggeration.

Question 8: Analyse the tone of the passage. How does it influence your understanding of the content?

Answer: The tone is formal and analytical, aiming to educate the reader about persuasive techniques and exaggeration in advertising. This tone encourages skepticism and critical evaluation.

Question 9: Create a brief correction of the false claim in the advertisement regarding the cream's effectiveness. Use formal language to state your correction.

Answer: The claim that the cream can eliminate all signs of ageing within seven days is unsubstantiated and misleading. Scientific evidence does not support such rapid results, and consumers should be cautious of such exaggerated promises.

Question 10: Explain why it is important for consumers to scrutinise advertising claims critically.

Answer: Critical scrutiny prevents consumers from being misled by exaggerated or false claims and helps them make informed decisions based on factual information.