Advertising Analysis Worksheet

English
Grade 8
8 questions
~16 mins
1 views0 downloads

About This Worksheet

This worksheet examines advertising claims through a detailed reading passage. Students will analyze techniques used in advertising texts and develop critical thinking skills related to media literacy.

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Advertising Analysis Worksheet

Subject: EnglishGrade: Grade 8
Name:
Date:
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Untitled Worksheet

Grade Grade 8
A

Reading Passage: The Power of Persuasion

In today’s saturated market, advertisers continually seek innovative ways to capture consumers’ attention. A recent campaign for a new eco-friendly water bottle exemplifies this strategy by emphasizing health benefits and environmental responsibility. The advertisement claims that their product 'not only hydrates you faster but also reduces plastic waste, making it the eco-conscious choice for the modern individual.' Through persuasive language, the campaign appeals to consumers’ desire for health, sustainability, and social responsibility. Visuals accompany the claims, showcasing lush greenery and active individuals enjoying the product during outdoor activities. The tagline, 'Drink to a Better Tomorrow,' encapsulates the brand’s commitment to environmental stewardship while promising personal well-being. Such advertising messages rely heavily on emotional appeals and the creation of a narrative that links the product to larger societal values. Critics argue that while these claims may seem compelling, consumers should critically evaluate the veracity of such assertions, especially when they are presented alongside vivid imagery and emotionally charged language.
B

Questions on the Passage

Answer the following questions based on the reading passage.
1.
What are two claims made by the advertising campaign for the water bottle?
[2 marks]
2.
Identify one emotional appeal used in the advertisement.
[2 marks]
3.
Explain how visual imagery supports the claims in the advertisement.
[3 marks]
4.
What should consumers do when evaluating advertising claims, according to the passage?
[2 marks]
5.
Discuss the significance of the tagline 'Drink to a Better Tomorrow' in the context of the advertisement.
[4 marks]
6.
Identify one persuasive technique used in the advertisement and explain its effect.
[3 marks]
7.
Is the following statement true or false? 'The advertisement primarily relies on factual data rather than emotional or visual appeals.'
[1 mark]
Aa) True
Bb) False
8.
In your opinion, what is the most effective aspect of the advertising campaign described? Justify your answer.
[5 marks]

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Details

Created
1/1/2026
Updated
1/1/2026
Type
worksheet