Advertising Analysis Worksheet
English
Year 9
9 questions
~18 mins
1 views0 downloads
About This Worksheet
A comprehension worksheet exploring advertising claims within the context of modern fiction themes, designed to develop analysis skills.
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Advertising Analysis Worksheet
Subject: EnglishGrade: Year 9
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Untitled Worksheet
Grade Year 9
A
Modern Fiction and Advertising Claims
In the dim glow of his cluttered study, Oliver leafed through a glossy magazine that promised the impossible: a skincare product that could turn back time. The ad was sleek, with a captivating image of a woman in her fifties, her skin luminous and unlined. The headline proclaimed, 'Rediscover Youth—Ageless Skin Starts Here.' Beneath, a paragraph boasted of revolutionary ingredients backed by 'scientific research' that 'defies the aging process.' The language was persuasive; every word seemed designed to imply a miracle. Oliver was sceptical, yet the ad’s confident tone and compelling visuals drew him in. As he pondered the claim, he wondered whether the product’s promise was rooted in truth or clever marketing. The ad’s design combined minimalist elegance with bold assertions, creating an atmosphere of trust and innovation. It suggested that aging was a problem to be fixed and that this product was the ultimate solution, promising visible results in just two weeks. The claim was clear but loaded with ambiguity: was it a scientific breakthrough or merely promotional fluff? Oliver’s curiosity was piqued—could this be the secret he’d been searching for, or just another marketing ploy? Outside, the rain tapped against the window, soft and rhythmic, echoing the subtle persuasion of the advertisement inside. The scene was a testament to contemporary advertising’s power: blending truth with illusion, science with imagination, to sell hope and allure.
1.
Identify the persuasive technique used in the phrase 'Rediscover Youth—Ageless Skin Starts Here.'
[1 mark]Aa) Hyperbole
Bb) Alliteration
Cc) Call to action
Dd) Rhetorical question
2.
What is the effect of describing the product as 'revolutionary' and backed by 'scientific research'?
[2 marks]3.
Explain how the ad creates a sense of trust and innovation through its visual and textual presentation.
[4 marks]4.
Which technique is most evident in the phrase 'promising visible results in just two weeks'?
[1 mark]Aa) Promise of rapid results
Bb) Scientific jargon
Cc) Emotional appeal
Dd) Comparative language
5.
How does the scene outside the window reinforce the tone of the advertisement?
[2 marks]6.
What ambiguity is present in the ad’s claim about defying the aging process?
[2 marks]7.
Identify any use of literary or persuasive devices in describing the product’s effects.
[2 marks]8.
Analyse how the ad’s tone influences the reader’s perception of the product.
[4 marks]9.
Create a brief advertisement for a fictional product based on the techniques discussed, including a persuasive claim.
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Details
- Created
- 1/1/2026
- Updated
- 1/1/2026
- Type
- worksheet