Advertising Analysis Worksheet
English
GCSE
9 questions
~18 mins
1 views0 downloads
About This Worksheet
A worksheet focusing on analysing persuasive techniques in advertising through reading comprehension and annotation tasks.
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Advertising Analysis Worksheet
Subject: EnglishGrade: GCSE
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Untitled Worksheet
Grade GCSE
A
Advertising Analysis: The Power of Persuasion
In a bustling city centre, a new advertisement catches the eye of passersby. The image depicts a sleek, luxurious car gleaming under a twilight sky, accompanied by the tagline: "Experience Elegance, Embrace Power." The ad employs a rich palette of colours—deep blues and shimmering silvers—to evoke feelings of sophistication and modernity. Subtle phrases such as 'Unleash your potential' and 'Join the elite' appeal to aspirations of status and success. The imagery is complemented by the strategic placement of the brand logo in the bottom right corner, ensuring brand recognition without overwhelming the viewer. The font used is bold yet graceful, drawing attention to the key message while maintaining elegance. Overall, the ad crafts a narrative of ambition and exclusivity, inviting viewers to associate the product with a lifestyle of affluence and achievement.
B
Section 2
1.
Identify two persuasive techniques used in the advertisement and explain their effect on the viewer.
[3 marks]2.
What is the significance of the colour scheme in the advertisement?
[2 marks]3.
Describe the role of the tagline in the ad.
[2 marks]4.
Analyse how the placement of the brand logo contributes to the overall effectiveness of the advertisement.
[3 marks]5.
Identify and explain one use of visual imagery in the ad.
[2 marks]6.
How does the choice of font style contribute to the ad’s message?
[2 marks]7.
What overall mood or atmosphere does the advertisement aim to create?
[2 marks]8.
Discuss one way the advertisement appeals to the target audience’s desires.
[3 marks]9.
Identify one technique used in the ad to create a sense of exclusivity.
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Details
- Created
- 1/1/2026
- Updated
- 1/1/2026
- Type
- worksheet