Worksheet: Advertising Analysis - Nature & Environment
English
Grade 7
10 questions
~20 mins
1 views0 downloads
About This Worksheet
A worksheet exploring persuasive techniques in advertising through a fictional narrative about nature and the environment, aimed at Grade 7 students.
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Worksheet: Advertising Analysis - Nature & Environment
Subject: EnglishGrade: Grade 7
Name:
Date:
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Untitled Worksheet
Grade Grade 7
A
Understanding Advertising and Persuasion
In the heart of the sprawling wilderness, a new environmental initiative emerged, aiming to revive the shrinking forests and polluted rivers. The campaign employed vivid imagery and compelling language to awaken the collective conscience. The slogan 'Restore Our Earth, One Tree at a Time' echoed through billboards and social media, awakening hope and urgency. Visuals showed lush greenery juxtaposed with barren landscapes, emphasizing the stark contrast between neglect and renewal. The advertisement highlighted stories of communities fighting to save their local ecosystems, painting a picture of a harmonious relationship between humans and nature. The narrative employed emotional appeal by celebrating the resilience of nature, encouraging viewers to take action for a healthier planet. It used persuasive devices such as repetition in the slogan and vivid imagery to capture attention and stir feelings of responsibility. The campaign suggested that small, individual efforts could collectively lead to significant environmental change, empowering citizens to become guardians of the earth. This approach fostered a sense of urgency and hope, motivating immediate action.
B
Questions
Answer the following questions based on the passage. Be specific and support your answers with details from the text.
1.
What is the main goal of the environmental campaign described in the passage?
[2 marks]2.
Identify one persuasive device used in the campaign's slogan.
[2 marks]3.
Describe how imagery is used to emphasize the message of the campaign.
[3 marks]4.
What emotional appeal does the campaign use to motivate viewers?
[2 marks]5.
Explain the significance of the phrase 'small, individual efforts' in the context of the campaign.
[3 marks]6.
Identify a technique used when the campaign emphasizes a 'sense of urgency and hope'.
Aa) Repetition
Bb) Emotional appeal
Cc) Statistical data
Dd) Formal tone
7.
What role does storytelling play in the effectiveness of the campaign?
[3 marks]8.
Identify an example of visual imagery mentioned in the passage.
[2 marks]9.
How does the campaign use language to create a tone of hope?
[3 marks]10.
Based on the passage, what is the overall effect of combining visual imagery with emotional appeal?
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Details
- Created
- 1/1/2026
- Updated
- 1/1/2026
- Type
- worksheet