Advertising Analysis Worksheet
English
Year 9
10 questions
~20 mins
1 views0 downloads
About This Worksheet
A worksheet focusing on analysing persuasive techniques in advertising, with emphasis on error correction and critical analysis skills.
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Advertising Analysis Worksheet
Subject: EnglishGrade: Year 9
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Untitled Worksheet
Grade Year 9
A
Advertising Text Analysis
In the bustling heart of London, a new skincare brand launched an innovative campaign that claimed to unlock the secrets of youthful radiance. The advertisement, emblazoned on billboards and social media feeds, promised consumers that their products would result in visibly smoother, more luminous skin within just two weeks. The advertising copy employed a plethora of persuasive techniques, including emotional appeal, expert endorsement, and the use of alluring imagery. The slogan, 'Beauty Beyond Boundaries,' encapsulated the brand's message of limitless transformation, appealing to consumers' aspirations for self-improvement.
However, beneath this polished veneer, subtle errors and tactics warrant critical examination. For instance, the phrase 'Unveil Your True Glow' was used repeatedly, which, while evocative, bordered on cliché. Furthermore, the claim that visible results occur in 'just two weeks' lacked substantive evidence. The advertisement also used a striking image of a model with flawless skin, which could be viewed as an example of visual persuasion, yet it also raised questions about unattainable beauty standards.
In analysing this piece, consider how language and imagery are used to persuade, and identify any errors or techniques that may undermine or strengthen the message. Your insights will help deepen understanding of effective advertising strategies and their potential impact on consumers.
1.
Identify one persuasive technique used in the advertisement and explain its effect.
[2 marks]2.
Find and correct the error in this sentence: 'The advertisement, emblazoned on billboards and social media feeds, promised consumers that their products would result in visibly smoother, more luminous skin within just two weeks.'
[2 marks]3.
What visual technique is used in the advertisement’s imagery, and how does it influence viewers?
[2 marks]4.
Analyse the effectiveness of the slogan 'Beauty Beyond Boundaries' in the context of the advertisement.
[4 marks]5.
Identify a language feature that is repeated in the advertisement and discuss its purpose.
[2 marks]6.
Describe one way in which the advertisement attempts to build trust with consumers.
[2 marks]7.
Assess whether the claim that results appear 'in just two weeks' is credible. Support your answer.
[4 marks]8.
Summarise the main persuasive techniques used in this advertisement.
[2 marks]9.
Suggest one improvement to make the advertisement more honest or balanced.
[2 marks]10.
Reflect on how this advertisement might influence consumers’ perceptions of beauty standards.
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Details
- Created
- 1/1/2026
- Updated
- 1/1/2026
- Type
- worksheet