Advertising Analysis Worksheet
English
GCSE
10 questions
~20 mins
1 views0 downloads
About This Worksheet
A worksheet exploring Target Audience analysis through an atmospheric advertising text, encouraging annotation and critical thinking.
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Advertising Analysis Worksheet
Subject: EnglishGrade: GCSE
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Untitled Worksheet
Grade GCSE
A
Target Audience Analysis in Advertising
In the dim glow of city lights, a sleek black sports car glided silently along the deserted urban road. Its aerodynamic curves reflected the faint shimmer of neon signs, casting fleeting glints across its polished surface. As the camera panned in, a confident voice-over declared, 'Unleash your potential. Drive beyond limits.' The advert cut to scenes of young adults laughing, sharing moments of exhilaration under starlit skies, their expressions full of freedom and adventure. The message was clear: this vehicle was not just a mode of transportation but a symbol of independence and youthful rebellion. The choice of a dynamic soundtrack and fast-paced editing created a sense of urgency and excitement, appealing to ambitious, thrill-seeking individuals. The colours were predominantly dark with striking accents of red, symbolising passion and power. The text overlay, 'For the daring,' reinforced the aspirational tone, targeting those who sought distinction and a break from the mundane. The advert’s focus on emotion and identity was designed to resonate with a demographic eager to stand out and assert their individuality in a competitive world.
1.
Identify two techniques used in the advert to appeal to its target audience.
[2 marks]2.
What is the significance of the colour red in the advert?
[2 marks]3.
Describe the tone of the advert and how it supports the target audience.
[3 marks]4.
Identify one technique the advert uses to create a sense of urgency.
[2 marks]5.
What demographic is the advert primarily targeting? Support your answer with evidence from the text.
[3 marks]6.
Suppose you are asked to create a similar advert aimed at older professionals. What one change would you make? Briefly explain.
[3 marks]7.
Annotate the passage to highlight three techniques the advert uses to influence its viewers.
[6 marks]8.
Explain how the setting of the advert (urban night scene) contributes to its message.
[3 marks]9.
Discuss the role of music in shaping the advert’s appeal.
[3 marks]B
Creative Writing Task
Imagine you are designing an advert aimed at university students for a new tech gadget. Write a short promotional paragraph (about 150 words) that captures the attention of this demographic. Consider tone, imagery, and persuasive techniques.
1.
Your paragraph should include at least three persuasive techniques. Use a checklist below to plan your writing.
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Details
- Created
- 1/1/2026
- Updated
- 1/1/2026
- Type
- worksheet