Advertising Analysis Worksheet

English
Grade 6
9 questions
~18 mins
1 views0 downloads

About This Worksheet

A worksheet focusing on Target Audience within Advertising Analysis, designed for Grade 6 students. It features a passage on advertising techniques and includes error correction tasks.

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Advertising Analysis Worksheet

Subject: EnglishGrade: Grade 6
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Untitled Worksheet

Grade Grade 6
A

Understanding Advertising Strategies

In the bustling city of Riverton, a new clothing brand called 'Vibe' launched a captivating advertising campaign. The ads depicted diverse young individuals enjoying life, emphasizing themes of individuality and self-expression. Using vibrant colors and energetic music, the campaign aimed to resonate with teenagers and young adults seeking to stand out. The tagline, 'Be You, Be Vibe,' inspired many to explore their unique style. The company's marketing team carefully crafted messages that appealed to a sense of rebellion and freedom, qualities highly valued by their young target audience. Through social media influencers and interactive advertisements, Vibe created a dynamic presence in the youth market. This strategic approach highlights how understanding a target audience's desires and values can influence advertising success.
1.
Identify one advertising technique used in the passage that appeals to the target audience's emotions.
[2 marks]
2.
What is the main idea of the campaign described in the passage?
[2 marks]
3.
Find and correct the grammatical error in the following sentence from the passage: 'Using vibrant colors and energetic music, the campaign aimed to resonate with teenagers and young adults seeking to stand out.'
[3 marks]
4.
List one visual element described in the campaign that aimed to attract the target audience.
[2 marks]
5.
Identify the advertising slogan mentioned in the passage and explain its appeal to the target audience.
[3 marks]
6.
Describe one way the campaign used social media to reach its audience.
[2 marks]
7.
Analyze how the use of energetic music contributes to the message of the advertisement.
[4 marks]
8.
Identify a technique used to make the advertisement more appealing to young people.
Aa) Use of formal language
Bb) Incorporation of relatable themes like independence
Cc) Avoiding visual elements
Dd) Limiting social media presence
9.
Write a brief paragraph suggesting a new slogan for Vibe that targets teenagers.
[5 marks]

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Details

Created
1/1/2026
Updated
1/1/2026
Type
worksheet