Question 1: Identify the primary colour scheme used in the advertisement and discuss its effect.

Answer: The advertisement uses a midnight blue background with luminous highlights, creating a contrast that evokes mystery and sophistication.

Question 2: What technique is employed by placing the perfume bottle at the model’s waist, and what effect does this have?

Answer: The placement draws focus directly to the product, emphasising it as the focal point and making it memorable.

Question 3: Explain how the use of lighting contributes to the mood of the advertisement.

Answer: Lighting highlights the model’s face and the perfume, creating a luminous effect that enhances allure and mystery.

Question 4: Identify and analyse the use of colour harmony in this advertisement.

Answer: The harmonious use of dark blue and luminous highlights creates balance, evoking elegance and allure.

Question 5: What is the significance of the minimal text at the bottom of the advertisement?

Answer: The minimal text directs attention to the visual, reinforcing the image’s elegance and leaving a lasting impression.

Question 6: Describe the visual technique used to create a sense of movement or dynamism in the image.

Answer: The swirling mist of floral vapour creates a sense of movement around the central figure.

Question 7: How does the contrast between the background and the model enhance the advertisement’s effectiveness?

Answer: The contrast makes the model and the product stand out sharply, attracting immediate attention.

Question 8: Discuss the role of focus and depth of field in emphasising the product.

Answer: Selective focus blurs the background, emphasising the perfume bottle and the model’s face, guiding the viewer’s eye.

Question 9: In your opinion, how does the visual composition support the slogan ‘Unveil Your Essence’?

Answer: The composition, with the model partly veiled in mist and a luminous glow, suggests mystery and self-discovery, aligning with the slogan.

Question 10: Analyse the overall effect of the layout and visual elements on potential consumers.

Answer: The layout and visual elements create an atmosphere of elegance, mystery, and allure, which appeal to consumers seeking sophistication. The strategic focus, colour harmony, and minimalistic approach ensure that the viewer's attention remains on the product, evoking desire and curiosity, thus increasing the advertisement’s persuasive power.