Question 1: What is the main visual element used in the advertisement described?

Answer: A solitary, shimmering watch against a black background.

Question 2: Identify the colour scheme employed in the visual and explain its effect.

Answer: The monochrome palette with metallic accents; it enhances elegance and sophistication.

Question 3: What compositional technique is used to focus attention on the watch?

Answer: Central positioning and minimal clutter.

Question 4: Describe how contrast is utilised in the advertisement.

Answer: Contrast between the white text and dark background, and between the metallic watch and black backdrop.

Question 5: Analyse how colour choice contributes to the advertisement’s message.

Answer: The monochrome and metallic colour scheme conveys luxury, exclusivity, and timeless elegance, appealing to aspirational consumers.

Question 6: Identify and explain one visual technique used to create a sense of sophistication.

Answer: Minimalist design with a focus on the product, using simplicity to suggest elegance.

Question 7: What is the purpose of the black background in the ad?

Answer: To highlight the watch and create a dramatic, elegant effect.

Question 8: How does the choice of font reinforce the brand message?

Answer: The sleek, sans-serif font appears modern and clean, aligning with the qualities of sophistication and clarity.

Question 9: Discuss how the overall visual strategy aligns with the target audience.

Answer: The minimalist, elegant design appeals to an aspirational, luxury-seeking demographic, reinforcing the brand's premium positioning.

Question 10: Create a brief outline for a new advertisement for the same brand, focusing on visual elements that convey exclusivity.

Answer: Students should consider elements such as colour schemes, composition, lighting, and typography that evoke luxury and exclusivity, using detailed visual descriptions and reasoning.