Advertising Analysis Worksheet
English
Grade 8
12 questions
~24 mins
1 views0 downloads
About This Worksheet
A worksheet engaging Grade 8 students in analyzing visual elements within advertising, focusing on themes related to social issues, incorporating creative and analytical tasks.
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Advertising Analysis Worksheet
Subject: EnglishGrade: Grade 8
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Untitled Worksheet
Grade Grade 8
A
Reading Passage: The Power of Visuals in Social Advertising
In a bustling city, a new billboard emerges at the corner of Main Street and 5th Avenue. The advertisement depicts a split image: on one side, a young child holding a plastic bottle amidst a polluted beach; on the other, the same child standing in a lush, green park filled with trees and clean water. The stark contrast is accentuated by vivid colors and striking imagery. The tagline underneath reads, ‘Choose Your Future: Protect Our Planet Today.’ This visual juxtaposition aims to evoke emotional responses, urging viewers to consider their impact on the environment. Such advertisements leverage powerful imagery—metaphors of contamination versus purity—to influence public opinion and encourage behavioral change. Recognizing how visuals, colors, and symbolism work together is critical in understanding the persuasive power of advertising on social issues.
1.
Identify two visual elements used in the advertisement and explain their potential impact.
[2 marks]2.
What social issue is the advertisement addressing?
[2 marks]3.
Describe the effect of the color contrast in the image.
[2 marks]4.
Which technique is used when the advertisement shows two opposing images side by side?
Aa) Irony
Bb) Juxtaposition
Cc) Personification
Dd) Hyperbole
5.
Explain how the tagline supports the visual message.
[4 marks]6.
Identify a metaphor used in the advertisement and explain its significance.
[2 marks]7.
Discuss how the visual elements appeal to viewers’ emotions.
[4 marks]8.
How might this advertisement influence public behavior regarding environmental issues?
[2 marks]9.
In your opinion, what is the most effective visual element in this advertisement? Justify your answer.
[4 marks]B
Creative Writing Task: Social Issue Advertisement
Create your own advertisement campaign addressing a social issue of your choice (e.g., climate change, bullying, homelessness). Your task is to craft a compelling visual concept and a slogan. Use the checklist below to guide your work.
1.
Your Task Checklist:
[2 marks]2.
Write your advertisement slogan here.
[2 marks]3.
Describe the visual elements you will use and explain why they are effective.
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Details
- Created
- 1/1/2026
- Updated
- 1/1/2026
- Type
- worksheet