Question 1: Identify the main purpose of visual elements in advertising as described in the passage.

Answer: To capture attention and convey messages effectively.

Question 2: Which colors are mentioned as evoking excitement and urgency?

Answer: b) Red and yellow

Question 3: Explain how typography influences viewer perception according to the passage.

Answer: Typography emphasizes key messages and guides the viewer's eye.

Question 4: What does the passage imply about the placement of visual elements in an advertisement?

Answer: It creates a cohesive narrative that appeals to the audience.

Question 5: Identify one technique used in advertisements to foster emotional connections with viewers.

Answer: Using relatable scenarios or aspirational lifestyles in imagery.

Question 6: How do visual elements influence both conscious and subconscious aspects of the audience?

Answer: They create a narrative that appeals to logical thinking and emotional response.

Question 7: Identify and correct the error in the following statement: 'Imagery often features relatable scenarios or aspirational lifestyles, fostering emotional connections.'

Answer: No correction needed; the statement is correct.

Question 8: List two color schemes that are effective in capturing attention in advertising, as mentioned in the passage.

Answer: Vibrant colors like red and yellow.

Question 9: Describe how layout contributes to the overall effectiveness of an advertisement.

Answer: Layout organizes visual elements to create a clear, appealing narrative that guides the viewer's attention and emphasizes key messages, improving overall impact.