Question 1: Describe what makes a strong brand logo. Include at least three key qualities in your answer.

Answer: A strong brand logo is simple, memorable, and versatile. It should be easily recognizable, work well in different sizes and on various backgrounds, and reflect the brand's identity.

Question 2: Sketch a logo for a new eco-friendly water bottle brand. Your design should include the main shape and any text you want to add.

Answer: A clear and simple logo featuring elements like a water droplet or leaf, with the brand name integrated into the design. Use smooth lines and a clean style to reflect eco-friendliness.

Question 3: Explain the importance of colour choice in branding. How can different colours influence customer perception?

Answer: Colour choice affects how customers perceive a brand. For example, green suggests eco-friendliness, red indicates excitement or urgency, and blue conveys trust and professionalism.

Question 4: Design a colour palette for a luxury fashion brand. List at least four colours and explain why you chose each.

Answer: A suitable palette might include black (elegance), gold (luxury), white (simplicity), and deep purple (wealth). These colours create a sophisticated and high-end look.

Question 5: Identify three key features that should be consistent across all branding materials such as business cards, posters, and packaging.

Answer: Consistent use of logo, colour palette, and typography are essential to ensure brand recognition across all materials.

Question 6: Sketch a basic layout for a business card, including space for the logo, contact details, and a slogan.

Answer: A layout with the logo positioned at the top left corner, contact details aligned on the right side, and a slogan at the bottom or top, leaving space for clarity and balance.

Question 7: Describe the process of creating a brand style guide. What are the key elements it should include?

Answer: A brand style guide outlines the logo usage, colour palette, typography, imagery style, and tone of voice to ensure consistency across all branding materials.

Question 8: Sketch a simple packaging design for a new snack product. Focus on the front label and any branding elements.

Answer: A clean label featuring the product name prominently, with branding colours, an appealing image or icon, and space for nutritional information. The design should be eye-catching but simple.

Question 9: Explain why simplicity is important in logo design. Provide an example of a famous simple logo.

Answer: Simplicity makes a logo easy to recognize and remember. An example is the Nike swoosh, which is minimal but instantly identifiable.

Question 10: Sketch a concept for a new logo for a local sports team. Include the main icon and team name placement.

Answer: A dynamic icon such as a stylized animal or sports equipment, with the team name integrated either beneath or around the icon, balanced and bold for visibility.

Question 11: Discuss how branding can influence customer loyalty. Include two ways effective branding helps build trust.

Answer: Effective branding creates a recognizable identity that customers trust. Consistent quality and a strong visual identity encourage customers to choose the brand repeatedly.