Question 1: Describe the key characteristics that make a logo memorable and effective in representing a brand.

Answer: A memorable and effective logo is simple, distinctive, scalable, relevant to the brand, and versatile in various applications.

Question 2: Identify three different types of logos (e.g., wordmark, pictorial, abstract) and give an example of a brand that uses each type.

Answer: Wordmark: Google, Pictorial: Apple, Abstract: Nike swoosh.

Question 3: Explain why consistent use of brand colours is important in branding.

Answer: Consistent use of brand colours helps build recognition, reinforces brand identity, and creates a cohesive visual appearance across all marketing materials.

Question 4: Sketch a logo for a new eco-friendly cleaning product. The logo should be simple, memorable, and reflect eco-friendliness.

Answer: A clean, simple design incorporating elements like a leaf, water droplet, or earth symbol, with clear, bold lines suitable for scaling.

Question 5: Describe the process you would follow to develop a brand identity for a new café.

Answer: Research target audience, choose suitable colours and fonts, create initial logo sketches, test designs, gather feedback, and refine the branding materials accordingly.

Question 6: Identify three common mistakes to avoid when designing a logo for a brand.

Answer: Overcomplicating the design, using too many colours, and not considering how the logo looks at different sizes.

Question 7: Draw a rough sketch of a brand mascot for a children's toy company. The mascot should be friendly and appealing to children.

Answer: A cheerful, recognizable character with bold outlines, simple features, and bright colours, suitable for branding on packaging and advertising.

Question 8: Sketch a concept for a modern, minimalistic business card design for a graphic designer. Include space for a logo, name, and contact details.

Answer: A clean layout with a prominent logo, clear typography for the name and contact info, and ample white space for a sleek appearance.

Question 9: Explain how typography choices can influence the perception of a brand.

Answer: Typography affects readability, conveys the brand’s personality (e.g., professional, playful), and influences emotional response, thereby shaping brand perception.

Question 10: Design a monochrome version of your previously created logo for a brand that needs a versatile, single-colour logo. Describe key features of your design.

Answer: A simplified version with strong contrast, clear shapes, and minimal details to ensure recognizability in black and white, maintaining the original concept.

Question 11: Sketch a packaging label for a new organic snack bar, incorporating the brand logo, product name, and key visual elements.

Answer: A rectangular label with the logo prominently displayed, a bold product name, natural imagery (e.g., grains, nuts), and a clean layout suitable for shelf display.