Question 1: Define the term 'brand identity' and explain why it is important for a company.

Answer: Brand identity refers to the visual and verbal elements that represent a company, such as logos, colours, and slogans. It is important because it helps customers recognize the brand, differentiate it from competitors, and build loyalty.

Question 2: Describe in detail the key features you would include in a logo for a new eco-friendly cleaning product.

Answer: The logo should incorporate natural elements such as leaves or water to signify eco-friendliness, use green and blue colours for freshness and nature, and feature a simple, clean font to convey purity and effectiveness.

Question 3: Explain the importance of colour choice in branding and how different colours can influence customer perception.

Answer: Colour choice affects how a brand is perceived; for example, red can evoke excitement or urgency, blue suggests trust and professionalism, green indicates eco-friendliness, and yellow conveys happiness. Proper colour selection helps communicate the brand's values and appeal to target audiences.

Question 4: Sketch a logo for a start-up company that makes handmade jewellery. Use any shapes, symbols, or lettering you think are appropriate.

Answer: A successful sketch would include a unique symbol or monogram that reflects craftsmanship, possibly incorporating a stylized jewellery piece like a ring or pendant, with clear, balanced lettering. The design should be simple, memorable, and versatile for various branding materials.

Question 5: Draw a packaging label for a new energy drink targeting teenagers. Include space for a logo, product name, and key information.

Answer: The label should feature a dynamic, eye-catching layout with bold colours, a prominent logo, and space for the product name. Include areas for ingredients and nutritional info, with energetic graphics or patterns that appeal to teenagers.

Question 6: Identify three different types of fonts you could use for a luxury fashion brand and explain why they are suitable.

Answer: Serif fonts like Times New Roman convey tradition and elegance; script fonts evoke sophistication and exclusivity; modern sans-serif fonts like Helvetica suggest a sleek, contemporary style. Each suits a luxury brand by reinforcing its image.

Question 7: Explain how the consistency of branding elements across different media (e.g., business cards, websites, packaging) affects brand recognition.

Answer: Consistent use of colours, logos, fonts, and style across all media helps customers easily recognize the brand, builds trust, and reinforces the brand message. Inconsistencies can cause confusion and weaken brand identity.

Question 8: Sketch a concept for a new logo for a local bakery. Think about symbols, colours, and style that would reflect a welcoming and traditional bakery.

Answer: A good sketch would include classic bakery symbols like bread, rolling pins, or wheat, with warm colours such as browns, creams, or reds. The style should be inviting, possibly with a vintage or hand-drawn look, and the name of the bakery integrated into the design.

Question 9: Describe how a brand can use a slogan effectively in its branding strategy. Provide an example of a catchy slogan for a fitness app.

Answer: A slogan encapsulates the brand’s message and values in a short, memorable phrase. It helps reinforce brand identity and motivates customers. For a fitness app, an example slogan could be 'Get Moving, Stay Strong.'

Question 10: Discuss the role of originality in logo and branding design. Why is it important to avoid copying existing designs?

Answer: Originality ensures the brand stands out and is memorable. It helps avoid legal issues and builds a unique identity that customers associate with the brand’s values. Copying can lead to confusion and damage credibility.