Question 1: Define the term 'branding' and explain its importance in product design.

Answer: Branding is the process of creating a unique identity for a product or company through visual elements like logos, colours, and fonts. It helps consumers recognize and differentiate the product, building trust and loyalty.

Question 2: List three key elements that are typically included in a brand's visual identity.

Answer: Logo, colour palette, typography (font choices).

Question 3: Describe how colour psychology can influence consumer perception of a brand.

Answer: Different colours evoke specific emotions; for example, blue can suggest trust and professionalism, red can evoke excitement or urgency, and green often relates to health or eco-friendliness, influencing how consumers perceive the brand.

Question 4: Sketch a simple logo for a new eco-friendly cleaning product. Use basic shapes and minimal detail in your drawing space.

Answer: A correct sketch would include a simple, recognizable symbol such as a leaf or a water droplet, with clean lines and a balanced composition. The design should be easily scalable and memorable.

Question 5: Design a colour palette for a luxury fashion brand. In your sketch, include at least five colour swatches and label each with its colour name or description.

Answer: A successful palette would feature elegant, muted colours such as black, gold, navy, cream, and burgundy, arranged neatly with labels.

Question 6: Explain why a logo should be simple and memorable. Provide one example of a well-known logo that follows these principles.

Answer: A simple and memorable logo is easily recognizable and versatile across different media. For example, the Nike swoosh is minimalistic yet instantly identifiable.

Question 7: Sketch a basic layout of a business card for a graphic design company. Include space for the logo, company name, contact details, and a slogan.

Answer: A good sketch would show a rectangular card divided into sections: top left for the logo, top right for the company name, and below these, space for contact details and a slogan at the bottom. The layout should be clean and balanced.

Question 8: Identify two ways in which consistent branding across different materials (e.g., website, packaging) benefits a company.

Answer: It creates a cohesive brand image that is easily recognizable, and it builds trust with consumers by presenting a professional and unified appearance.

Question 9: Create a rough sketch of a packaging label for a new organic snack bar. Include space for the product name, logo, and a brief description.

Answer: A correct sketch would show a rectangular label with the product name prominently displayed at the top, a simple logo near the top or corner, and a short descriptive text below. The layout should be clean and appealing.

Question 10: What is the purpose of using a slogan in branding? Provide an example of a famous brand slogan and explain its impact.

Answer: A slogan communicates the brand's message or promise in a memorable way, reinforcing the brand identity. For example, Nike's 'Just Do It' encourages action and motivation, making it memorable and motivating consumers.

Question 11: Describe the characteristics of an effective font choice for a children's clothing brand.

Answer: The font should be friendly, clear, and playful, with rounded edges and easy readability to appeal to parents and children alike.