Question 1: Describe the key qualities that make a logo memorable and effective for a brand.

Answer: A memorable and effective logo should be simple, distinctive, versatile, relevant to the brand, and easily recognizable. It should also work well in various sizes and contexts.

Question 2: Identify three different brands and describe how their logos reflect their brand identity.

Answer: Example answers: Nike's swoosh symbolizes movement and speed; Apple’s apple with a bite signifies innovation and simplicity; McDonald's golden arches evoke familiarity and fast service.

Question 3: Explain the importance of colour choice in branding and how it influences customer perception.

Answer: Colour influences emotions and perceptions; for example, red can evoke excitement or urgency, blue suggests trust and professionalism, and green is associated with nature and health. Choosing the right colour reinforces the brand message.

Question 4: Sketch a simple logo for a new eco-friendly water bottle brand. Use minimal details to convey the brand's identity.

Answer: A correct sketch should include a clean, simple shape that suggests sustainability, such as a water droplet or leaf, combined with a modern font or symbol that is easily reproducible at different sizes.

Question 5: Design a logo for a local bakery that wants to appear traditional yet fresh. Describe your design choices.

Answer: A suitable logo might include warm colours like browns or reds, a classic font, and images like a loaf of bread or wheat. The design should balance vintage elements with a clean, modern look.

Question 6: Draw a rough concept for a brand mascot that would appeal to children for a new toy line. Include a brief description of your design.

Answer: A successful sketch would feature a friendly, approachable character, such as a cartoon animal or imaginative creature, with bright colours and exaggerated features to attract children.

Question 7: Explain the difference between a logo and a brand mark. Why might a company choose a brand mark over a full logo?

Answer: A logo typically includes text (the brand name) as well as a symbol or icon, while a brand mark is purely a symbol or icon without text. Companies may choose a brand mark for simplicity, recognizability, and versatility across various media.

Question 8: Identify three common mistakes to avoid when designing a logo for a brand.

Answer: Common mistakes include overcomplicating the design, using too many colours, and choosing fonts that are difficult to read or don’t match the brand’s personality.

Question 9: Sketch a concept for a reusable shopping bag logo that emphasizes environmental friendliness. Label key elements of your design.

Answer: A correct sketch should include symbols like a leaf, globe, or recycling icon, with a simple, clean font. Label elements such as 'recyclable', 'eco', or a leaf motif to show eco-friendliness.

Question 10: Discuss how consistency in branding helps build customer loyalty. Provide examples of elements that should be consistent.

Answer: Consistency helps customers recognize and trust the brand. Elements like logo, colour palette, typography, and tone of voice should be consistent across all platforms and materials to reinforce brand identity.

Question 11: Create a mood board in your mind for a luxury skincare brand. Describe the kind of colours, imagery, and fonts you would include.

Answer: The mood board would feature elegant colours like gold, black, and white; images of smooth skin, natural ingredients, and sophisticated packaging; and fonts that are sleek, serif, or minimalist to convey luxury and quality.