Question 1: Define the term 'branding' and explain its importance in product design.

Answer: Branding refers to the process of creating a unique identity for a product or company through visual elements like logos, colours, and slogans. It helps consumers recognize and differentiate the product, building loyalty and trust.

Question 2: List three key elements that should be considered when designing a logo for a new brand.

Answer: Simplicity, relevance to the brand, and scalability for different sizes and media.

Question 3: Describe how colour choice can influence the perception of a brand.

Answer: Colour can evoke emotions and associations; for example, red can suggest excitement or urgency, while blue can convey trust and professionalism.

Question 4: Sketch a simple logo for a fictional eco-friendly cleaning product. Focus on using natural elements and a clean, fresh look.

Answer: A correct sketch would include a simple, recognizable symbol such as a leaf or water droplet, with clean lines and a balanced layout that conveys freshness and eco-friendliness.

Question 5: Explain the difference between a logotype and a logomark, providing an example of each.

Answer: A logotype is a logo that uses stylized text or typography to represent the brand name, e.g., Coca-Cola. A logomark is a symbol or icon that represents the brand without words, e.g., the Apple apple.

Question 6: Design a colour palette that would suit a luxury fashion brand. Describe the colours and their intended effect.

Answer: A suitable palette might include black, gold, and deep navy. Black suggests sophistication, gold adds a sense of exclusivity, and navy conveys trust and elegance.

Question 7: Create a rough sketch of a packaging label for a new energy drink. Include space for the logo, product name, and key information.

Answer: A good sketch would show a rectangular label with a bold logo at the top, the product name prominently displayed, and areas designated for ingredients and barcode, with dynamic design elements.

Question 8: What are the main considerations when designing a brand's visual identity for multiple platforms (e.g., print, digital)?

Answer: Consistency in colour, typography, and logo usage; scalability of design elements; adaptability for different formats; and maintaining brand recognition across all media.

Question 9: Explain how a brand's logo can influence customer perception and loyalty.

Answer: A well-designed logo creates a memorable image, communicates the brand’s values, and fosters trust, which can increase customer loyalty and positive perception.

Question 10: Sketch a concept for a mascot that could be used to promote a new sports drink. Focus on making it energetic and friendly.

Answer: A successful sketch would depict a lively, approachable character, such as an animal or person with dynamic pose, bright colours, and expressive features that convey energy.