Question 1: Define the term 'typography' and explain its importance in graphic design.

Answer: Typography is the art and technique of arranging type to make written language clear, legible, and visually appealing. It is important in graphic design because it influences readability, mood, and the overall aesthetic of a piece.

Question 2: List three key characteristics that differentiate serif and sans-serif fonts.

Answer: Serif fonts have small lines or strokes attached to the ends of their characters, while sans-serif fonts lack these strokes. Serif fonts are often considered traditional and formal, whereas sans-serif fonts are modern and clean. Serif fonts are generally used for print, while sans-serif fonts are common in digital media.

Question 3: Describe two factors to consider when choosing a font for a poster aimed at teenagers.

Answer: Factors include readability at various sizes and the font’s style or personality to match the energetic and informal tone preferred by teenagers. The font should also be eye-catching but not overwhelming.

Question 4: Explain what is meant by 'kerning' in typography and why it is important.

Answer: Kerning is the adjustment of space between individual characters to improve visual harmony and readability. Proper kerning ensures the text looks balanced and professional, preventing awkward gaps or overlaps.

Question 5: Sketch a logo that uses only two different fonts. Label the fonts used and explain why you chose each.

Answer: A correct sketch would show two distinct typefaces, such as a bold serif font for the main word and a simple sans-serif for a tagline. Labels should identify each font name or style, and the explanation should justify the contrast or tone each font conveys.

Question 6: Sketch a typography layout for a magazine cover headline. Include the placement and size of the text.

Answer: A well-executed sketch would show a large, bold headline at the top or center, with supporting text in smaller size below or around it. The layout should demonstrate hierarchy and balance, with clear spacing.

Question 7: Design a typographic poster promoting a music festival. Show your choice of font style, size, and arrangement.

Answer: A successful sketch would feature a dynamic arrangement with a prominent festival name in a bold, eye-catching font, possibly with decorative elements. Supporting details like dates and locations should be smaller but clearly readable, with a balanced composition.

Question 8: Identify three principles of good typography layout and briefly describe each.

Answer: Alignment — ensures text lines up neatly; Contrast — uses differences in size, style, or color to create interest; Hierarchy — organizes information so the most important elements stand out.

Question 9: Explain how the choice of colour in typography can affect the message or mood of a design.

Answer: Colour can evoke emotions and set the tone; for example, red can convey excitement or urgency, while blue can suggest calmness and trust. The right colour choice enhances the message’s impact.

Question 10: Describe how you would modify a font to make it more suitable for a children’s book cover.

Answer: Use a playful, rounded, and easy-to-read font with larger spacing and bright colours. Avoid complex or formal typefaces to appeal to young children.