Question 1: Define the term 'typography' and explain its importance in graphic design.

Answer: Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. It is important in graphic design because it influences how the message is perceived and can evoke specific emotions.

Question 2: Describe three key factors to consider when choosing a font for a poster advertising a children's event.

Answer: Factors include readability (clear and easy to read), appropriateness (fun and playful fonts for children), and visual impact (fonts that attract attention and match the theme).

Question 3: Identify and explain two differences between serif and sans-serif fonts.

Answer: Serif fonts have small decorative lines at the ends of strokes, which can guide the eye and add formality. Sans-serif fonts lack these lines, offering a cleaner, more modern appearance suitable for digital screens.

Question 4: Explain the concept of kerning and its effect on text appearance.

Answer: Kerning is the adjustment of space between individual pairs of letters. Proper kerning improves the visual harmony and readability of the text.

Question 5: Sketch a logo for a modern technology company using bold, clean type. Label your sketches with the company name and describe your choice of font style.

Answer: A correct sketch would feature a simple, geometric font style with uniform stroke weight, conveying modernity and professionalism. The company name should be clearly legible, with a balanced layout.

Question 6: Draw a typographic poster headline that uses contrast effectively. Use different font styles or sizes for emphasis. Label your sketch and describe the contrast used.

Answer: A successful sketch would show a large, bold font for the main message and a smaller, lighter font for subtext. Contrast is achieved through size, weight, or style differences, guiding the viewer's focus.

Question 7: Sketch a set of three different typefaces for a vintage-themed café logo. Show variation in style and mood.

Answer: A correct sketch would include three distinct font styles, such as a decorative script, a bold serif, and a distressed display font, each conveying a different aspect of vintage charm.

Question 8: Describe how spacing (letter spacing and line spacing) affects the readability and overall aesthetic of a text layout.

Answer: Adequate letter spacing prevents overcrowding and enhances clarity, while proper line spacing ensures the text is easy to follow and visually balanced. Both improve readability and aesthetic appeal.

Question 9: Explain the principle of hierarchy in typography and how it can be achieved in a layout.

Answer: Hierarchy guides the viewer's eye to the most important information first. It can be achieved through variations in font size, weight, color, and placement to differentiate headings, subheadings, and body text.

Question 10: Design a typographic layout for a book cover. Include the title, author name, and a tagline. Use different font styles or sizes to create hierarchy and interest.

Answer: A well-designed layout would feature a prominent, large title with a contrasting font for the author name and a smaller, complementary font for the tagline. The arrangement should balance visual interest and clarity.