Question 1: Describe three key qualities that make a logo memorable and effective for a brand.

Answer: A memorable logo should be simple, distinctive, and versatile. It should also be relevant to the brand's identity and easily recognizable at various sizes.

Question 2: Explain the importance of colour choice in branding. How can colour influence consumer perception?

Answer: Colour influences emotions and perceptions; for example, red can evoke excitement, blue can convey trust, and green often relates to nature. Choosing the right colour helps reinforce brand identity and appeals to target audiences.

Question 3: Identify and describe two different types of logos, giving an example of each.

Answer: A wordmark logo uses the company's name in a stylized font (e.g., Google), while a symbol or icon logo uses an image or shape to represent the brand (e.g., Apple).

Question 4: Sketch a logo for a new eco-friendly coffee shop. Include your ideas about the imagery and colour scheme you would use.

Answer: A correct sketch should include an eco-themed element such as a leaf or the Earth integrated with a coffee cup or bean. Colours might include green, brown, and earth tones to reinforce sustainability and nature.

Question 5: Sketch a simple logo that combines the initials of a fictional brand called 'FreshTech'. Ensure your design is clean, modern, and suitable for digital use.

Answer: A correct sketch would feature the initials 'F' and 'T' integrated into a minimalistic and geometric design. The style should be modern, with clear lines and balanced composition.

Question 6: Discuss the importance of consistency in branding across different marketing materials.

Answer: Consistency ensures that the brand is easily recognizable and builds trust with the audience. Using the same logo, colour palette, and typography across all materials reinforces brand identity.

Question 7: Design a basic layout plan for a logo that will be used on both digital platforms and printed materials. Consider size, scalability, and detail.

Answer: The layout should be simple with bold shapes and clear typography. The logo must be scalable without losing quality, avoiding overly intricate details that won't reproduce well at small sizes.

Question 8: Create a rough sketch of a packaging label for a luxury perfume brand. Include space for a logo, brand name, and product description.

Answer: A correct sketch should include a prominent space for the logo, elegant typography for the brand name, and a designated area for the product description. The overall layout should reflect luxury and sophistication.

Question 9: List three factors to consider when designing a logo for a children's toy brand.

Answer: Bright and playful colours, simple and bold shapes, and a friendly or fun character or symbol.

Question 10: Explain how a brand's visual identity contributes to its overall marketing strategy.

Answer: A strong visual identity helps distinguish the brand from competitors, builds recognition, and creates an emotional connection with consumers, supporting marketing efforts and customer loyalty.

Question 11: Sketch two different logo ideas for a sportswear brand called 'ActiveGear'. Focus on creating dynamic and energetic designs.

Answer: One design might feature a stylized athlete or movement lines, while the other could use bold, angular typography or symbols suggesting motion. Both should convey energy and activity.