Question 1: Define the term 'branding' and explain its importance in product design.

Answer: Branding is the process of creating a unique identity for a product or company through visual and verbal elements. It helps consumers recognize and differentiate the product, build loyalty, and communicate the brand's values.

Question 2: Describe the key features that make a logo effective and memorable.

Answer: An effective logo should be simple, distinctive, scalable, relevant to the brand, and memorable. It should work well in both colour and black-and-white formats and be versatile for various applications.

Question 3: Identify three different types of branding elements that a company might use.

Answer: Logo, colour scheme, typography, slogan, packaging design, and brand mascot.

Question 4: Explain the difference between a logotype and a symbol-based logo.

Answer: A logotype is a logo based predominantly on stylized text or the company name, whereas a symbol-based logo uses an icon or graphic element to represent the brand visually, often without words.

Question 5: Sketch a simple logo for a new eco-friendly coffee shop. Include the main elements that convey the theme of sustainability and coffee.

Answer: A correct sketch would include a coffee cup or bean integrated with natural elements like leaves or a globe, using simple, clear lines to communicate eco-friendliness and coffee.

Question 6: Design a colour palette suitable for a luxury fashion brand. List the colours you would include and justify your choices.

Answer: A luxury fashion brand might use a palette of black, gold, deep navy, and cream. These colours evoke sophistication, elegance, and timeless appeal.

Question 7: Create a rough sketch of a branding badge that features a circular shape, includes the brand name, and has space for a tagline.

Answer: The sketch should show a clean circular outline, with the brand name curved along the top or center, and a designated space below or around for a tagline, with simple, balanced typography.

Question 8: Describe how consistency in branding elements can influence consumer perception.

Answer: Consistency in branding elements such as colour, logo, and typography helps build recognition, trust, and a professional image. It reinforces the brand identity and makes it more memorable.

Question 9: Identify two common mistakes to avoid when designing a logo for a brand.

Answer: Overcomplicating the design, making it too detailed; using too many colours; copying other brands' logos; ignoring scalability and versatility.

Question 10: Sketch a concept for a packaging label that includes the product name, logo, and a space for product information. Keep the design simple and clear.

Answer: The sketch should feature a rectangular or oval label with the brand logo at the top or center, the product name prominently displayed, and an area designated for details like ingredients or usage instructions, using minimal text and clean lines.