Question 1: Define what a brand logo is and explain its importance in branding.

Answer: A brand logo is a visual symbol or sign that represents a company or product. It is important because it helps consumers identify the brand quickly, builds recognition, and communicates the brand's identity and values.

Question 2: Describe three key qualities that a successful logo should have.

Answer: A successful logo should be simple, memorable, and versatile. Simplicity ensures easy recognition; memorability helps consumers recall the brand; versatility allows the logo to be used across different media and sizes without losing clarity.

Question 3: Sketch a logo for a new eco-friendly coffee shop. The logo should include a coffee cup and a leaf.

Answer: A clear, simple sketch that combines a coffee cup with a leaf either integrated into the cup's design or placed nearby to suggest eco-friendliness. The design should be clean and recognizable, suitable for branding on signs, cups, and packaging.

Question 4: Sketch a color palette that would suit a brand aimed at young, energetic consumers. Include at least three colors and describe your choices.

Answer: A palette with vibrant, lively colors such as bright orange, electric blue, and lime green. These colors evoke energy, excitement, and youthfulness, suitable for targeting a young demographic.

Question 5: Explain the difference between a logotype and a logomark. Provide an example of each (no images).

Answer: A logotype is the stylized text or word-based part of a brand's logo, like Coca-Cola. A logomark is a symbolic icon or graphic element that represents the brand without words, like the Apple apple symbol.

Question 6: Design a basic logo for a new sportswear brand. Focus on creating a strong visual identity that conveys activity and strength.

Answer: A bold, dynamic logo featuring a stylized icon such as a running figure or a geometric shape suggesting movement. Use strong lines, minimal detail, and a robust font if including brand name. The design should be adaptable and memorable.

Question 7: Draw a simple branding mock-up for a bottled water company. Include the bottle label and a logo placement.

Answer: A sketch of a water bottle with a label that includes a clean, fresh logo—perhaps a wave or drop shape. The logo should be centrally placed on the label, with space for brand name and slogan.

Question 8: Identify three ways in which consistent branding can benefit a company.

Answer: Consistent branding helps build brand recognition, creates a professional image, and fosters customer trust and loyalty.

Question 9: Describe how the choice of colors can influence consumer perception of a brand.

Answer: Colors evoke emotions and associations; for example, blue can convey trust and professionalism, while red can suggest excitement and passion. The right colors reinforce the brand's message and appeal to target audiences.

Question 10: Create a rough sketch of a business card layout for a graphic designer. Include space for the logo, name, contact details, and a tagline.

Answer: A clean, organized layout with the logo at the top or corner, the designer's name prominently displayed, contact details neatly arranged, and a short tagline summarizing the design philosophy. Use clear text and balanced spacing.