Question 1: Define the term 'branding' and explain its importance in product design.

Answer: Branding refers to the process of creating a unique name, symbol, or design that identifies and differentiates a product or company. It is important because it helps build recognition, loyalty, and trust with consumers.

Question 2: Describe three key characteristics that make a logo effective.

Answer: An effective logo should be simple for easy recognition, memorable to stand out, and versatile to work across various mediums and sizes.

Question 3: Identify and explain the purpose of using colour psychology in branding.

Answer: Colour psychology involves using specific colours to evoke certain feelings or associations in consumers, such as red for excitement or passion, helping reinforce the brand’s message.

Question 4: Sketch a rough concept for a new eco-friendly packaging brand. Focus on incorporating natural elements and a clean design.

Answer: A successful sketch would include organic shapes, green and earthy tones, and symbols such as leaves or the planet to convey sustainability.

Question 5: Sketch a logo for a fictional tech company called 'NextGen'. The logo should be modern, simple, and suitable for digital use.

Answer: A correct sketch would feature clean lines, a geometric or futuristic style, and minimal detail, with a focus on clarity and scalability.

Question 6: Design a colour palette for a luxury fashion brand. Include at least three colours and justify your choices.

Answer: A suitable palette might include black for sophistication, gold for luxury, and white for simplicity and elegance. These colours communicate exclusivity and high quality.

Question 7: Draw a concept for a sportswear brand’s logo that emphasizes movement and energy.

Answer: The sketch should include dynamic shapes or lines, possibly with an abstract figure or symbol that suggests motion, using bold colours or contrasts.

Question 8: Explain the difference between a logotype and a symbol in branding. Provide an example of each.

Answer: A logotype is the stylized text or wordmark of a brand, like Coca-Cola, while a symbol is a graphic icon representing the brand, like the Apple apple logo.

Question 9: How can consistency in branding help a business? Provide two examples of branding elements that should be consistent.

Answer: Consistency helps build brand recognition and trust. Examples include the logo and colour scheme, which should be uniform across all materials.

Question 10: Create a rough sketch of a branding concept for a local coffee shop. Include elements like a logo, a colour scheme, and a tagline area.

Answer: A good sketch would show a simple logo idea (e.g., a coffee cup or bean), labels for colour choices (e.g., warm browns and creams), and space for a tagline or slogan.