Question 1: Explain the importance of choosing appropriate typefaces in a design project. Include at least two reasons.

Answer: Choosing appropriate typefaces ensures the message is clear and enhances the overall aesthetic. It also supports the tone and purpose of the design, making it more effective.

Question 2: Describe the difference between serif and sans-serif fonts and give an example of when each might be used.

Answer: Serif fonts have small decorative lines at the ends of strokes, often used in print for readability, such as in newspapers or books. Sans-serif fonts lack these lines, offering a modern look suitable for digital screens and headings.

Question 3: Identify three key principles of effective typography and briefly explain each.

Answer: 1. Legibility: Ensuring the text is easy to read. 2. Hierarchy: Using size, weight, or style to distinguish important information. 3. Consistency: Maintaining uniform font choices to create a cohesive design.

Question 4: Design a logo for a new eco-friendly brand using only text. Consider the choice of font, spacing, and layout to reflect the brand's values.

Answer: The logo should use a clean, modern sans-serif font to convey freshness and sustainability. The spacing should be balanced to ensure readability, with possibly a slight organic curve in the layout to evoke natural elements.

Question 5: Sketch a typographic poster promoting a music festival. Focus on font choice, size variation, and layout to attract attention.

Answer: A successful sketch would show a bold, eye-catching headline with large, dynamic letterforms. Subtext should be smaller but still clear, with creative spacing and arrangement to guide the viewer's eye across the poster.

Question 6: Draw a typographic treatment for a luxury brand name. Use techniques such as spacing, font style, and embellishments to reflect luxury and exclusivity.

Answer: The sketch should feature elegant, serif or script fonts with generous spacing and possibly gold or metallic effects. Embellishments like flourishes or subtle textures can enhance the luxurious feel.

Question 7: Explain how colour can affect the perception of typography in a design. Provide one example of a colour choice and its effect.

Answer: Colour influences mood and readability; for example, red can evoke excitement and urgency, making it suitable for sale banners, while blue can create a sense of calm and trust, ideal for financial institutions.

Question 8: Discuss the importance of contrast in typography and how it improves readability.

Answer: Contrast between text and background (such as dark text on a light background) makes the text stand out, improving readability and ensuring the message is clear even at a quick glance.

Question 9: Create a brief style guide for a children's book, including font style, size, and colour scheme. Justify your choices.

Answer: Use a friendly, rounded sans-serif font in large sizes for easy reading. Bright, primary colours like red, blue, and yellow will attract children’s attention and create a fun, lively atmosphere.