Question 1: Define the term 'branding' and explain why it is important for a company.

Answer: Branding is the process of creating a unique identity for a company or product, including names, logos, and messages. It helps customers recognize and remember the brand, building trust and loyalty.

Question 2: Describe three key qualities that a good logo should have.

Answer: A good logo should be simple, memorable, and versatile enough to work in different sizes and on various backgrounds.

Question 3: Think of a new fictional drink brand. Describe the type of product it is, and suggest a name that suits the brand.

Answer: Example: A healthy fruit juice brand called 'Fruity Splash' that promotes freshness and health.

Question 4: Sketch a logo for the fictional drink brand 'Fruity Splash'. Your design should include a symbol or icon and the brand name.

Answer: A simple, memorable logo featuring a splash of fruit or juice, with the brand name 'Fruity Splash' in bold, friendly lettering.

Question 5: Imagine you are designing a logo for a local pet shop. What colours and shapes might you use? Explain your choices.

Answer: Bright colours like orange or green to attract attention and shapes like paw prints or bones to relate to pets, creating a friendly and inviting feel.

Question 6: Draw a rough idea for a logo that could be used for a sports equipment brand. Include any symbols or shapes you think are suitable.

Answer: A design featuring dynamic shapes like swooshes or a stylized letter 'S', with bold lines to suggest movement and strength.

Question 7: Explain why consistency in branding (using the same colours, fonts, and style) is important for a business.

Answer: Consistency helps customers recognize the brand quickly, builds trust, and makes the brand look professional and reliable.

Question 8: Design a colour scheme for a new eco-friendly cleaning product. Describe why you chose these colours.

Answer: Green and blue are suitable as they represent nature and cleanliness, reinforcing the eco-friendly message.

Question 9: Sketch a label for the eco-friendly cleaning product, including the brand name and main colours you have chosen. The label should be simple and eye-catching.

Answer: A clean, simple label with green and blue accents, a clear space for the product name, and icons like leaves or water droplets to suggest eco-friendliness.

Question 10: What is the purpose of a slogan in branding? Give an example of a slogan you might use for a new snack product.

Answer: A slogan is a catchy phrase that summarizes the brand's message or appeal, helping customers remember the product. Example: 'Tasty snacks, anytime!'

Question 11: Describe how the style of a logo might change if it is intended for a children's brand versus an adult brand.

Answer: A children's brand logo might use bright colours, fun fonts, and playful shapes, while an adult brand might use more sophisticated colours, simple fonts, and minimalistic designs.