Question 1: Define the term 'typography' and explain its importance in visual communication.

Answer: Typography is the art and technique of arranging type to make written language readable, legible, and visually appealing. It is important because it helps convey the message clearly and sets the tone of the design.

Question 2: List three different types of fonts and give a brief example of where each might be used.

Answer: Serif fonts (e.g., Times New Roman) for formal documents, Sans-serif fonts (e.g., Arial) for modern or digital designs, and Script fonts (e.g., Brush Script) for invitations or decorative purposes.

Question 3: Describe how the size and spacing of text can affect the readability of a design.

Answer: Larger text sizes improve readability from a distance, while proper spacing (kerning and leading) prevents the text from appearing cluttered or hard to read, making the message clear.

Question 4: Think about a poster for a music concert. Which font style would you choose and why?

Answer: A bold, energetic font such as a display or decorative style to attract attention and reflect the lively atmosphere of the concert.

Question 5: Explain the effect of using contrasting colors for text and background in a design.

Answer: Contrasting colors make the text stand out against the background, enhancing readability and drawing attention to the message.

Question 6: Sketch a simple logo using only text. Focus on making the text the main feature and experiment with different styles.

Answer: A clear, bold logo with stylized font choices, possibly incorporating slight variations in size or spacing to create visual interest. The sketch should demonstrate creative use of typography to form a recognisable design.

Question 7: Draw a headline for a children's book. Use playful and fun typography styles in your sketch.

Answer: A lively, colorful, and rounded font style that looks approachable and fun. The letters might be varied in size or have decorative elements to reflect the playful theme.

Question 8: Sketch three different ways to arrange the words 'Summer Sale' for a shop banner. Consider font style, size, and layout.

Answer: The sketches should show three distinct arrangements: one with large, bold letters centered; another with a playful, curved layout; and a third with stacked text. Different font styles and spacing should be evident to convey variety.

Question 9: Identify and describe two common mistakes made when choosing fonts for a design project.

Answer: Using too many different fonts in one design, which creates confusion, and choosing a font that is hard to read, reducing clarity and effectiveness.

Question 10: Design and sketch a typographic poster promoting a school event. Include a title, date, and a short message, using different font styles for each element.

Answer: The sketch should clearly differentiate the title, date, and message through varying font styles and sizes. The layout should be balanced and visually appealing, with emphasis on key information.

Question 11: Summarise how typography can influence the mood or feeling of a design.

Answer: Typography influences the mood by using font style, size, and arrangement to evoke feelings such as excitement, seriousness, elegance, or fun, aligning with the message's purpose.