Question 1: Define what a brand is and explain why logos are important for a brand's identity.

Answer: A brand is a name, term, design, or symbol that identifies and distinguishes a company's products or services. Logos are important because they create visual recognition and help customers remember the brand.

Question 2: Describe three qualities that a good logo should have to be effective.

Answer: A good logo should be simple, memorable, and versatile so it can be easily recognized, recalled, and used in different contexts.

Question 3: Think of a local shop or business. Describe what their logo might look like and what colours they might use.

Answer: Example: A local bakery might have a logo featuring a bread loaf or rolling pin, using warm colours like brown and yellow to suggest warmth and freshness.

Question 4: Explain why choosing the right colours is important in logo design.

Answer: Colours evoke emotions and can influence how people perceive a brand. The right colours help convey the brand's message and attract the target audience.

Question 5: Draw a logo for a new eco-friendly water bottle company. Use simple shapes and include the company name in your design.

Answer: A correct sketch would show a clean, simple icon like a water droplet or leaf, with the company name clearly written in a bold or friendly font.

Question 6: Sketch a logo for a pet grooming business. Think about symbols and colours that represent pets and grooming.

Answer: A good sketch would include elements like a paw print, scissors, or a comb, with colours like blue, green, or pink to suggest cleanliness and friendliness.

Question 7: Describe the differences between a mascot logo and a wordmark logo.

Answer: A mascot logo features a character or mascot to represent the brand, while a wordmark logo uses just the company's name in a unique font without images.

Question 8: Identify three famous brands and describe their logos without using images.

Answer: Examples: Nike's swoosh symbol; McDonald's golden arches; Apple's apple icon with a bite taken out.

Question 9: Explain how branding helps a business attract customers.

Answer: Strong branding makes a business recognizable and trustworthy, helping it stand out from competitors and attracting loyal customers.

Question 10: Design a simple badge logo for a school sports team. Use basic shapes and include the team name.

Answer: A proper sketch would include a circular or shield shape, with the team name integrated into the design, possibly with a sports-related icon like a ball or athlete silhouette.

Question 11: Why is consistency important in branding and logo design?

Answer: Consistency helps build recognition and trust, ensuring that the brand looks familiar across different materials and settings.