Question 1: Define what a brand is and explain why visual identity is important for a brand.

Answer: A brand is a name, term, design, symbol, or other feature that distinguishes one seller's product from others. Visual identity helps customers recognize and remember the brand, making it more appealing and trustworthy.

Question 2: Describe three key elements that make up a strong logo.

Answer: A strong logo should be simple, memorable, and versatile. It should clearly represent the brand's identity and work well in different sizes and formats.

Question 3: Think of a fictional company that sells eco-friendly products. Write a brief description of what their logo might look like, including colours and symbols.

Answer: The logo could feature a green leaf or globe to represent eco-friendliness, with natural colours like green and brown. The design should be simple and clean to reflect sustainability.

Question 4: Sketch a logo for a new coffee shop called 'Morning Brew'. Include a coffee cup or beans in your design.

Answer: A clear sketch of a coffee cup with steam rising or coffee beans arranged creatively, using bold lines and simple shapes to make it recognizable and suitable for branding.

Question 5: Explain why colour choice is important in branding. Provide an example of a colour and the feeling it might evoke.

Answer: Colour choice affects how customers perceive a brand. For example, blue can evoke feelings of trust and calmness, making it popular for banks and technology companies.

Question 6: Describe what a slogan is and give an example of a simple slogan for a sportswear brand.

Answer: A slogan is a short, catchy phrase that sums up a brand's message or values. Example: 'Just Do It' for Nike.

Question 7: Design a simple badge or emblem that could be used as a logo for a school sports team. Use basic shapes and include the team name initials.

Answer: A balanced badge shape such as a shield or circle, with the initials prominently displayed, and possibly a small icon like a star or torch to symbolize excellence.

Question 8: List two ways a logo can be adapted for different uses, such as on a website and on merchandise.

Answer: The logo should be scalable, meaning it looks good at both small and large sizes. It should also be adaptable, working in black and white or colour, and in different formats.

Question 9: What is the purpose of branding guidelines? List two key aspects they should include.

Answer: Branding guidelines ensure consistency across all materials. They should include rules for logo usage and colour palettes.

Question 10: Sketch a simple packaging design for a new brand of chocolate bars. Include the logo and some decorative elements.

Answer: A rectangular chocolate bar wrapper featuring the logo prominently, with decorative elements like cocoa beans or swirls, and clear product information.

Question 11: Why is it important for a brand to be unique? Give an example of a way to make a logo stand out.

Answer: A unique brand stands out from competitors and is more memorable. To make a logo stand out, use distinctive shapes or colours that are not common.