Question 1: Explain in your own words what typography is and why it is important in design.

Answer: Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. It is important because it helps communicate messages clearly and attracts the viewer's attention.

Question 2: List three different types of fonts and give a brief description of each.

Answer: Serif fonts have small lines or strokes attached to the ends of letters (e.g., Times New Roman). Sans-serif fonts do not have these strokes and appear cleaner (e.g., Arial). Script fonts resemble handwriting and are more decorative.

Question 3: Describe two factors to consider when choosing a font for a poster aimed at children.

Answer: The font should be clear and easy to read, with large, simple characters. It should also be fun or playful to attract children's attention.

Question 4: Sketch a simple logo using block letters for a fictional company called 'EcoFresh'. Make sure your design is bold and easy to read.

Answer: A correct sketch would feature large, bold, block-style letters spelling 'EcoFresh'. The letters should be evenly spaced, with a clean and straightforward style to ensure clarity.

Question 5: Draw a poster headline for a school event using a decorative font style that stands out. Label the font style you are inspired by.

Answer: A successful sketch would show a large, eye-catching headline with decorative flourishes or unique letter shapes. The label might mention inspiration from playful or artistic fonts like Comic Sans or Brush Script.

Question 6: Identify and explain two ways to make text more readable on a busy background.

Answer: Use a solid color background behind the text or add a semi-transparent rectangle behind the text. Increase the font size and choose contrasting colors to improve readability.

Question 7: Design a label for a juice bottle. Sketch your label layout, including the name and a brief slogan. Focus on how the typography supports the product's image.

Answer: A well-designed label would include the product name in a bold, fresh-looking font, with the slogan in a smaller, complementary font. The layout should be balanced, and the fonts should reflect the fruity, refreshing nature of the product.

Question 8: Sketch three different styles of the letter 'A' (e.g., serif, sans-serif, decorative). Label each style accordingly.

Answer: The sketches should clearly show three different styles: a traditional serif 'A' with small strokes, a clean sans-serif 'A' with no strokes, and a decorative 'A' with embellishments or artistic flourishes.

Question 9: What is kerning, and how does it affect the appearance of text? Provide an example scenario where adjusting kerning improves readability.

Answer: Kerning is the adjustment of space between individual letters to improve visual appeal and readability. For example, increasing the space between 'A' and 'V' in a logo can make it look more balanced and easier to read.

Question 10: Create a short phrase suitable for a banner promoting a school fair. Sketch your text in a fun, eye-catching style and describe your choice of font and decoration.

Answer: The phrase could be 'Join the Fun!'. The sketch should feature bold, playful letters with colorful decorations like stars or balloons. The font style might be bubbly or handwritten to convey excitement and friendliness.