Question 1: Describe three different fonts you might use for a formal invitation and explain why you chose each one.

Answer: Possible fonts include Times New Roman, which is classic and formal; Arial, which is clean and easy to read; and Garamond, which is elegant. Justification should include clarity, appropriateness for the occasion, and style.

Question 2: Explain the difference between serif and sans-serif fonts. Provide an example of each.

Answer: Serif fonts have small lines or strokes attached to the ends of letters (e.g., Times New Roman), while sans-serif fonts do not have these strokes (e.g., Arial). Serif fonts are often used in print, and sans-serif are common on screens.

Question 3: Identify two situations where bold text is effective and explain why.

Answer: Bold text is effective for headings to grab attention and for highlighting important information, such as deadlines or key points, because it makes the text stand out.

Question 4: Describe what a good line spacing (leading) looks like in a paragraph of text and why it matters.

Answer: Good line spacing means enough space between lines so the text is easy to read, typically 1.2 to 1.5 times the font size. It prevents the text from looking cramped or cluttered.

Question 5: Sketch a logo design using only the name of a fictional company. Use creative typography to make it eye-catching.

Answer: The correct sketch would show a creative arrangement of the company name, possibly with unique letter shapes, varying sizes, or decorative elements that reflect the company's theme or industry.

Question 6: Sketch a poster headline that uses contrasting font styles (e.g., serif vs. sans-serif) to create visual interest.

Answer: A successful sketch would show a large, bold headline with one part in a serif font and another in a sans-serif font, arranged to draw attention and create contrast.

Question 7: Design a simple typographic layout for a school newsletter headline. Include the main text and describe your choice of font styles.

Answer: A clear, bold font for the headline (e.g., Arial Black) to grab attention, with a more regular font for the subheading. The layout should be balanced and easy to read.

Question 8: Sketch a typographic banner for a school event, incorporating different font sizes and styles to create emphasis.

Answer: The sketch should include a large, prominent event title with varying font styles and sizes, possibly with decorative elements to enhance visual appeal.

Question 9: Explain why choosing the right font is important when designing a poster or flyer.

Answer: The right font ensures the message is clear, matches the tone of the event, and attracts the target audience, making the overall design effective.

Question 10: Describe how colour can affect the readability of text in a design. Give an example of a good colour combination.

Answer: Colour contrast affects readability; high contrast combinations like black text on a white background are easy to read. Using complementary colours can make text stand out without clashing.

Question 11: Create a short piece of text for a billboard promoting a new cafe. Describe your choice of font and layout.

Answer: The text should be bold and large to be visible from a distance, using a friendly, modern font like Futura or Comic Sans. The layout should be simple with minimal clutter to attract attention quickly.