Question 1: Define what a brand is in your own words and explain why logos are important for a brand.

Answer: A brand is the identity of a company or product, including its name, logo, and reputation. Logos are important because they help people recognize and remember the brand quickly.

Question 2: Describe how colour can be used in a logo to create a specific feeling or impression.

Answer: Colours can evoke emotions; for example, red can create excitement, blue can suggest trust, and green can imply eco-friendliness.

Question 3: List three characteristics that make a logo simple and effective.

Answer: Easy to recognize, memorable, and versatile for different sizes and mediums.

Question 4: Imagine you are designing a logo for a new eco-friendly clothing brand. What two colours would you choose and why?

Answer: I would choose green to represent nature and sustainability, and blue to suggest trust and calmness.

Question 5: Sketch a simple logo for a bakery called 'Sweet Treats'.

Answer: A clear, simple design that includes elements like a cupcake, loaf of bread, or a rolling pin, with the brand name integrated into the design.

Question 6: Describe the features of a good logo that makes it easy to remember.

Answer: Unique shape, simple design, and clear imagery that relates to the brand.

Question 7: Think about a sports brand like Nike. What is the significance of their swoosh logo, and how does it reflect their brand?

Answer: The swoosh symbolizes movement and speed, reflecting the brand's focus on athletic performance and energy.

Question 8: Design a logo for a new pet shop called 'Happy Paws'. Sketch your idea in the space below.

Answer: A friendly, playful logo featuring a paw print or a happy pet, with the shop name incorporated.

Question 9: Explain why using too many colours in a logo can be a problem.

Answer: It can make the logo look cluttered, less professional, and harder to reproduce consistently across different media.

Question 10: What is the purpose of branding, and how does a logo contribute to it?

Answer: Branding creates a unique identity for a company, helping customers recognize it. A logo visually represents the brand and makes it memorable.