Question 1: Describe what a logo is and explain its importance in branding.

Answer: A logo is a symbol or design that represents a brand. It helps people recognise the brand quickly and creates a visual identity that can be memorable and distinctive.

Question 2: List three key qualities that an effective logo should have.

Answer: Simplicity, memorability, and relevance to the brand.

Question 3: Imagine you are creating a new sports drink brand. Describe a colour scheme that would appeal to young athletes and explain why.

Answer: A bright and energetic colour scheme, such as red, yellow, and blue, would appeal to young athletes because it conveys energy, enthusiasm, and vitality.

Question 4: Sketch a simple logo for a fictional eco-friendly clothing brand. Use only basic shapes and ensure the design reflects sustainability.

Answer: A correct sketch would include a simple symbol such as a leaf or a globe integrated with clean lines, with a balanced composition. It should be clear and easily recognizable as eco-friendly.

Question 5: Draw a basic layout for a business card for a graphic design company. Include space for a logo, company name, contact details, and a tagline.

Answer: A layout with a top or left corner for the logo, prominent placement of the company name, a section for contact info (phone, email, website), and a space for a short tagline. The design should be tidy and well-organized.

Question 6: Explain the difference between a brand's logo and its colour palette.

Answer: A logo is a visual symbol that represents the brand, while the colour palette includes the specific colours used consistently across all branding materials to create a cohesive look.

Question 7: Identify two factors to consider when choosing fonts for a company's branding materials.

Answer: The font should be legible and appropriate for the brand’s personality; it should also be consistent across all materials to build recognition.

Question 8: Sketch a label design for a new energy drink. Include the brand name, a logo, and some visual elements that convey energy.

Answer: A successful sketch would feature a bold, dynamic font for the brand name, a striking logo such as a lightning bolt or flame, and energetic colours like red and yellow to suggest vitality and power.

Question 9: Design a simple poster for a school charity event. Include the event name, date, and a visual element that encourages participation.

Answer: A clear, eye-catching poster with large text for the event name, date prominently displayed, and a visual element like a group of people or a heart symbol to promote community and charity.

Question 10: Why is consistency important in branding, and how can designers achieve this?

Answer: Consistency helps make the brand easily recognizable and trustworthy. Designers achieve this by using the same logo, colours, fonts, and style across all materials.