Question 1: Explain what a logo is and why it is important for a brand.

Answer: A logo is a visual symbol or mark that represents a brand. It helps people recognize the brand easily and distinguishes it from competitors.

Question 2: Describe three qualities that make a good logo.

Answer: A good logo should be simple, memorable, and versatile. It should also reflect the brand's identity.

Question 3: Identify two famous UK brands and describe their logos.

Answer: Example: The BBC logo features bold, uppercase letters in a simple font, representing trust and authority. The Royal Mail logo uses a crown symbol with red and blue colors, indicating tradition and service.

Question 4: Sketch a logo for a new eco-friendly coffee shop. Use symbols or imagery that reflect sustainability.

Answer: A correct sketch would include elements like a coffee cup with a leaf, a globe, or a tree, with clean lines and simple shapes to communicate eco-friendliness.

Question 5: Sketch a logo for a sportswear brand aimed at teenagers. Focus on making it energetic and modern.

Answer: A suitable sketch might include dynamic shapes like swooshes or lightning bolts, bold lettering, and vibrant colors to convey energy and youthfulness.

Question 6: Draw a basic concept for a logo that combines the initials of a company called 'GreenTech'.

Answer: The sketch should show the initials 'G' and 'T' intertwined or overlapping in a simple, clear manner, suitable for branding purposes.

Question 7: Design a color scheme for a luxury fashion brand. Explain your choice of colors.

Answer: A suitable color scheme might include black, gold, and white, which convey elegance, sophistication, and timelessness.

Question 8: Create a brief slogan that could accompany your eco-friendly coffee shop logo.

Answer: An example slogan could be 'Brew Naturally, Live Green' or 'Sustainable Sips for a Better Planet.'

Question 9: Explain how the use of color can affect the perception of a brand.

Answer: Colors evoke emotions and associations; for example, green suggests eco-friendliness, red can indicate excitement, and blue often represents trust and professionalism.

Question 10: Draw a simple packaging label for a new energy drink, including the logo, product name, and a slogan.

Answer: The sketch should include a bold logo, a catchy product name, and a slogan that emphasizes energy or vitality, with vibrant colors and clear typography.

Question 11: Design a business card layout for a graphic designer. Include space for a logo, name, contact details, and a tagline.

Answer: The layout should be balanced, with the logo prominent, clear sections for contact info, and a professional font. The design should reflect creativity and professionalism.