Question 1: Describe three key differences between serif and sans-serif fonts. Why might a designer choose one over the other?

Answer: Serif fonts have small lines or strokes attached to the ends of letters, while sans-serif fonts do not. Serif fonts are often used for print and formal contexts due to their readability, whereas sans-serif fonts are preferred for digital screens and modern designs for their clean appearance.

Question 2: Explain the importance of kerning in typography. Provide an example of where poor kerning might affect readability.

Answer: Kerning adjusts the space between individual characters to improve visual balance and readability. Poor kerning, such as too little space between letters like 'AV' making the letters look too close or overlapping, can make the text difficult to read.

Question 3: Identify and describe two different font styles (e.g., bold, italic, underlined) and their typical uses in design.

Answer: Bold fonts are used to emphasize important information or headings, making text stand out. Italic fonts are often used for emphasis, quotes, or to indicate titles or foreign words.

Question 4: Sketch a logo for a fictional company called 'GreenTech'. Focus on using typography creatively to convey the company's environmentally friendly focus.

Answer: A correct sketch would incorporate green-colored lettering, possibly with leaf or plant motifs integrated into the letterforms, using a clean and modern font style to suggest innovation and eco-friendliness.

Question 5: Draw a typographic poster promoting a music festival. Use bold, colorful fonts and consider how typography can reflect the energetic theme.

Answer: A well-designed poster would feature large, vibrant text with playful font styles, varied sizes for emphasis, and possibly decorative elements like musical notes or speakers to enhance the festival vibe.

Question 6: Design a heading for a school newsletter about 'Upcoming Events'. Use a font style that is clear and grabs attention. Describe your choice of font style and color.

Answer: A suitable heading might be in a bold, sans-serif font such as Arial Black, in a bright color like red or blue to attract attention and ensure readability.

Question 7: Sketch three different font styles (e.g., formal, playful, futuristic) for the word 'Adventure'. Label each style and explain where each might be used.

Answer: A correct sketch would show three distinct styles: a formal serif font for a book title, a playful rounded font for a children's event, and a sleek, futuristic font for a tech product. Each style should be clearly labeled with a brief explanation of its typical use.

Question 8: What is the purpose of using different font sizes in a design? Provide an example scenario where varying font sizes improves communication.

Answer: Different font sizes create visual hierarchy, making important information stand out. For example, a large headline with smaller body text helps guide the viewer's eye and emphasizes key messages.

Question 9: Identify three factors to consider when choosing a font for a professional business card.

Answer: Legibility, appropriateness for the brand, and simplicity to ensure the information is clear and professional-looking.

Question 10: Explain how line spacing (leading) affects the readability of text in a design.

Answer: Proper line spacing prevents text from looking cramped or too spaced out, making it easier to read and improving overall visual harmony.