Question 1: Explain the importance of choosing the right font style for a poster advertising a music concert. What effect can different fonts have on the viewer?

Answer: Choosing the right font style affects the message and mood of the poster. For example, a bold, modern font can create excitement, while a script font might convey elegance. The font influences how the viewer perceives the event.

Question 2: Describe the difference between serif and sans-serif fonts. Provide an example of a situation where each type would be appropriate.

Answer: Serif fonts have small lines or strokes at the ends of characters, making them more traditional and formal, like Times New Roman. Sans-serif fonts lack these lines, appearing cleaner and more modern, such as Arial. Serif fonts are suitable for printed books, while sans-serif fonts are often used for digital screens.

Question 3: What are the principles of good typography layout? List at least three principles.

Answer: Three principles are: 1) Consistency in font style and size, 2) Clear hierarchy of information using size and weight, 3) Adequate spacing between lines and characters for readability.

Question 4: Sketch a simple logo using only text. Your design should incorporate different font styles or sizes to create visual interest. Use the space provided.

Answer: A well-designed logo might have the main name in a bold, large font, with a tagline in a smaller, contrasting font. The design should balance the text and demonstrate variation in typography to attract attention.

Question 5: Sketch a title for a children's book about animals. Use playful and friendly fonts, and experiment with different letter shapes and sizes. Use the space provided.

Answer: The sketch should feature a fun, informal style with rounded or bubbly letterforms, possibly with some decorative elements like animal footprints or paw prints integrated into the lettering.

Question 6: Identify three common mistakes to avoid when designing typographic layouts.

Answer: Common mistakes include: 1) Using too many different fonts in one design, 2) Poor contrast between text and background, making it hard to read, 3) Overcrowding text without enough spacing, reducing readability.

Question 7: Design a headline for a sports event. Think about the mood you want to convey and choose appropriate typography. Describe your font choices and layout ideas.

Answer: The headline should be bold and dynamic, perhaps using a block or stencil font to suggest strength and energy. The layout could include large, uppercase letters with a slight tilt for motion, and contrasting colors to stand out.

Question 8: Draw a poster layout for a school event, incorporating a main title, subtitle, and date. Use different typographic styles to differentiate each element. Use the space provided.

Answer: The poster should have a prominent main title in a large, eye-catching font, a subtitle in a smaller, complementary font, and the date in a clear, readable style. The variation in typography should create a visual hierarchy and attract attention.

Question 9: Explain how kerning and leading affect the readability of a text. Provide examples of good and bad kerning/leading.

Answer: Kerning adjusts the space between individual letters, affecting how smooth or awkward the text looks. Good kerning ensures letters are evenly spaced for clarity. Leading is the space between lines; proper leading makes text easy to read, while too tight or too loose spacing can hinder readability.

Question 10: Create a short phrase or slogan related to environmental awareness. Sketch the phrase, experimenting with different typographic styles and arrangements. Use the space provided.

Answer: The sketch should show the phrase in at least two different styles, such as a natural, organic-looking font for 'Save Earth' and a bold, impactful style for emphasis. The arrangement should enhance the message's importance.