Question 1: Explain what is meant by the term 'typography' in graphic design.

Answer: Typography is the art and technique of arranging type to make written language clear, legible, and visually appealing in design.

Question 2: List three different types of fonts and give a brief description of each.

Answer: Serif fonts have small lines or strokes attached to the ends of letters (e.g., Times New Roman). Sans-serif fonts do not have these strokes (e.g., Arial). Script fonts mimic handwriting and are often decorative (e.g., Brush Script).

Question 3: Describe how font size can impact the readability of a design.

Answer: Larger font sizes are easier to read from a distance and highlight importance, while smaller sizes can be harder to read and may require careful spacing to ensure clarity.

Question 4: Identify two factors that should be considered when choosing a font for a poster.

Answer: The purpose of the poster and the target audience are important factors; readability and style should match the message and viewers' preferences.

Question 5: Describe the difference between kerning and leading in typography.

Answer: Kerning is the adjustment of space between individual characters, while leading is the vertical space between lines of text.

Question 6: Sketch a simple logo using only three different fonts. Label each font style used.

Answer: The sketch should show three words or initials, each in a distinct font style (e.g., serif, sans-serif, decorative). Labels should clearly indicate the font type for each part.

Question 7: Draw a headline for a music festival poster. Use bold, large letters to grab attention and make it clear it's the main focus.

Answer: A large, eye-catching heading with exaggerated or stylized lettering that clearly stands out as the main message. Use emphasis on size and style.

Question 8: Design a menu heading for a restaurant using a font style that reflects elegance. Sketch your design in the space provided.

Answer: The heading should be in a sophisticated, possibly script or serif font, with clear spacing and a stylish layout that conveys elegance.

Question 9: Explain why contrast between text and background is important in typography.

Answer: Contrast improves readability by making the text stand out against the background, ensuring the message is easy to read and visually accessible.

Question 10: Identify three common mistakes in typography design and suggest how to avoid them.

Answer: Using too many different fonts in one design, choosing fonts that are hard to read, and neglecting proper spacing. To avoid these, limit the number of fonts, select legible styles, and adjust spacing for clarity.