Question 1: Define the term 'typography' and explain its importance in design.

Answer: Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. It is important in design because it affects how the message is perceived and understood.

Question 2: Identify three different types of fonts (e.g., serif, sans-serif, script) and give a brief description of each.

Answer: Serif fonts have small lines or strokes attached to the ends of letters; they are traditional and formal. Sans-serif fonts lack these strokes and are modern and clean. Script fonts mimic handwriting and are decorative and elegant.

Question 3: Describe how font size influences the readability of a design.

Answer: Larger font sizes improve readability, especially for headings, while smaller font sizes can be harder to read. Proper font size helps convey hierarchy and importance.

Question 4: Explain the concept of kerning and why it is important in typography.

Answer: Kerning is the adjustment of space between individual characters in a word. Proper kerning ensures the text looks evenly spaced and improves overall readability.

Question 5: Identify two visual characteristics that make a font suitable for a children's book cover.

Answer: A font suitable for a children's book cover should be clear, bold, and playful, with rounded shapes to appeal to children and enhance readability.

Question 6: Sketch a simple logo that uses only two different fonts combined effectively. Label the fonts used.

Answer: A correct sketch would show a logo with two contrasting fonts, such as a bold sans-serif for the main word and a decorative script for a tagline, demonstrating contrast and harmony.

Question 7: Design a poster headline using three different font styles to create visual hierarchy. Indicate which is the most prominent.

Answer: The sketch should feature a large, bold font for the main headline, a medium-sized font for subheadings, and a smaller, simple font for additional information. The most prominent font is the headline.

Question 8: Discuss how the use of colour can enhance or hinder the effectiveness of typography in a design.

Answer: Colour can highlight important text and create mood, making the message more engaging. However, poor colour choices can reduce contrast, making text hard to read and distracting viewers.

Question 9: Explain the importance of alignment in typography and how it affects the overall look of a design.

Answer: Alignment creates order and consistency in text, making it easier to read and more visually appealing. Proper alignment ensures that the design looks professional and organized.

Question 10: Sketch a typographic layout for a magazine cover headline. Include the placement of the headline, subheading, and any decorative elements.

Answer: A correct sketch would show a large, eye-catching headline at the top or center, a smaller subheading below or beside it, and decorative elements like lines or shapes to enhance the layout, demonstrating balance and hierarchy.