Question 1: Describe what makes a logo memorable and effective in branding. Provide at least three key qualities.

Answer: A memorable and effective logo should be simple, distinctive, and versatile. It should be easily recognizable, scalable for different sizes, and appropriate for the brand's identity.

Question 2: Sketch a simple logo for a new eco-friendly water bottle brand. Use clear lines and keep it minimal.

Answer: A clean, simple design that could include elements like a water droplet, leaf, or wave, with the brand name incorporated in a clear font. The logo should be scalable and easy to reproduce.

Question 3: Explain the importance of colour choice in branding. How can colour influence consumer perception?

Answer: Colour influences perception by evoking emotions and associations. For example, green suggests eco-friendliness, blue conveys trust, and red indicates energy or urgency. Appropriate colour choices help communicate the brand's message.

Question 4: Design a label for a handmade soap product. Include the product name, a brief description, and a visual element that reflects its natural ingredients.

Answer: The label should feature the product name prominently, a short description (e.g., 'Natural Lavender Soap'), and a visual element like a lavender flower or leaves. Use natural colours like purple, green, or beige to reinforce the natural theme.

Question 5: Sketch a logo for a sports clothing brand aimed at young adults. Think about energy and movement.

Answer: A dynamic, bold design with sharp lines or abstract shapes that suggest movement. The logo should be simple enough to be recognizable at small sizes and reflect activity and youthfulness.

Question 6: Identify three common mistakes to avoid when designing a brand's visual identity.

Answer: Overcomplicating the design, using too many colours, and neglecting scalability or readability.

Question 7: Create a rough idea for a colour palette suitable for a luxury fashion brand. Describe the colours you would choose and why.

Answer: A palette with black, gold, and white. These colours evoke sophistication, elegance, and timelessness, suitable for a luxury brand.

Question 8: Draw a simple icon that could be used on a mobile app for a vegan restaurant. Think about clarity and simplicity.

Answer: An icon featuring a leaf or plant symbol, with clean lines and minimal detail, easily recognizable even at small sizes.

Question 9: Explain why consistency is important in branding and provide an example of how a brand can maintain it across different materials.

Answer: Consistency helps build brand recognition and trust. A brand can maintain it by using the same logo, colours, and typography across all materials like packaging, advertising, and digital media.

Question 10: Sketch a business card layout for a graphic designer. Include the designer’s name, contact details, and a small logo.

Answer: A clean layout with the logo in one corner, the name prominently displayed, and contact details (phone, email, website) arranged neatly. Use a consistent colour scheme and font style.

Question 11: Describe the process you would follow to develop a branding concept for a new café.

Answer: Identify the target audience, choose a theme and colour scheme, design a logo and visual elements, create sample branding materials, and ensure consistency across all media.