Question 1: Describe the key qualities that make a successful logo for a new sports clothing brand. Consider simplicity, recognisability, and relevance in your answer.

Answer: A successful logo should be simple enough to be easily recognizable and memorable. It should reflect the brand’s identity, such as energy or activity, and work well in different sizes and formats.

Question 2: Sketch a logo idea for a vegan cafe. Your design should include both a symbol and the name of the cafe, and be suitable for branding on packaging and signage.

Answer: A clear, simple design featuring a plant or leaf symbol alongside the cafe's name, using clean lines and a natural colour palette. The logo should be distinctive and adaptable for different uses.

Question 3: Explain the difference between a wordmark and a pictorial logo. Give an example of each type.

Answer: A wordmark is a logo made up of the company or brand name using stylised text (e.g., Coca-Cola). A pictorial logo uses a symbol or icon to represent the brand (e.g., Apple’s apple icon).

Question 4: Identify three important factors to consider when designing a logo for a children's toy brand.

Answer: Bright and attractive colours, simple and playful shapes, and a design that appeals to children and is easily recognizable.

Question 5: Design a colour palette suitable for a luxury skincare brand. Include at least three colours and explain why they are appropriate.

Answer: A palette including soft gold, muted beige, and deep navy. These colours evoke sophistication, elegance, and trustworthiness, aligning with luxury branding.

Question 6: Sketch a rough idea for a logo for a local bakery. Your design should include a symbol or illustration and the bakery’s name.

Answer: A sketch showing a loaf of bread or a rolling pin alongside the bakery's name in a warm, inviting font. The design should be clear and suitable for packaging and signage.

Question 7: Explain why consistency in branding (such as colours, fonts, and style) is important for a business.

Answer: Consistency helps build brand recognition, makes the brand appear professional and trustworthy, and ensures that customers can easily identify the brand across different platforms.

Question 8: Sketch a logo for a new eco-friendly water bottle company. Focus on creating a simple symbol that reflects sustainability and refreshment.

Answer: A successful sketch would feature a clean, minimal symbol such as a water droplet combined with leaf elements, using eco-friendly colours like green and blue. The design should be simple enough to be scalable.

Question 9: Draw a branding concept for a tech startup aimed at young professionals. Include the logo and a sample tagline or slogan.

Answer: The sketch should include a modern, sleek logo with a futuristic feel, possibly using geometric shapes or digital motifs. The tagline should be catchy, like ‘Innovate Your Future,’ positioned alongside or beneath the logo.

Question 10: What are some common mistakes to avoid when designing a logo for a new brand?

Answer: Using overly complex designs, copying other logos, poor colour choices that reduce readability, and ignoring scalability or how it looks in black and white.

Question 11: Describe how branding can influence customer perception and loyalty.

Answer: Strong branding creates a positive image, builds trust, and makes customers feel connected to the brand. Consistent branding encourages loyalty and repeat business.